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In our Forecast 2021 podcast series, we’re focused on preparing you for the year ahead by offering insights to help you better understand and manage some of the opportunities and challenges that your company might face—think policy, technology, and other big picture topics.

This week host Heather Horn sits down with Roger Wery, PwC’s Global Consulting & Deals Leader for the technology, information, communications and entertainment industries, to talk about the six operational levers companies should pull concurrently to achieve revenue growth. A revenue command center can help.

Topics include:

• 0:52 - The time for growth is now. There is definitely a realization that growth needs to be central to a company’s agenda. We begin with an overview of an approach to boost revenue using a set of six growth initiatives. 
• 5:10 - The operational levers to growth. Heather and Roger break down each of the six levers, all of which should be done concurrently, looking at how each is a sustainable source of growth and competitive differentiation. 
  • 6:11 - Lever 1: Reset segmentation roles 
  • 7:04 - Lever 2: Adopt new revenue models
  • 11:18 - Lever 3: Enhance digital engagement capabilities 
  • 15:36 - Lever 4: Implement creative and dynamic pricing 
  • 17:20 - Lever 5: Accelerate and automate business processes 
  • 18:28 - Lever 6: Evolve the offerings portfolio 
• 27:02 - Growth outlook? We close by looking into our crystal ball to share thoughts on what we’ll be talking about three years from now related to growth. 

Want to learn more? Check out these resources, How companies can transform information into insight. 

Roger Wery is PwC’s Global Consulting & Deals Leader for technology, information, communications and entertainment industries. Roger has been in consulting for over 25 years and has worked with a broad range of clients in the US and internationally. He has been a senior advisor to leadership and board members on a number of critical business priorities: Growth and Innovation strategy, M&A strategy, as well as business, digital and operating model transformation. 

Heather Horn is PwC’s National Office thought leader, responsible for developing our communications strategy and conveying firm positions on accounting and financial reporting matters. She is the engaging host of PwC’s accounting and reporting weekly podcast and quarterly webcast series, as well as periodic webcasts for the power and utilities industry. With nearly 30 years of experience, Heather’s accounting and auditing expertise includes financial instruments and rate-regulated accounting.

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