In this episode of the GTM AI Podcast, I'm joined by not one, not two, but THREE members

of the Sendoso leadership team — Kris Rudeegraap (CEO), Austin Sandmeyer, and the man

they call the Secret Weapon, Egan Callahan — to break down how they rebuilt their entire

GTM motion from the ground up using AI agents and internal data.

This isn't theory. This is a live walkthrough of the actual systems, the N8N workflows,

the Anthropic Agent Harness architecture, and the exact 6-month transformation timeline

that took them from 15+ BDRs generating less than 15% of pipeline to 4 BDRs generating

30%+ — and still climbing.

🔑 WHAT YOU'LL LEARN:

→ Why external signals (job changes, funding rounds) are now TABLE STAKES — and what

actually wins

→ The Internal Data Advantage Framework: Snowflake + Salesforce = your moat

→ The Anthropic Agent Harness: 5 architecture patterns separating production agents

from expensive demos

→ 3 fully deployed AI agents: Contract Scraper, Deep Research Engine, AI Proposal Generator

→ The Build vs. Buy Decision Tree for GTM AI infrastructure

→ How one BDR used AI to find a prospect's dog's name (Butch) — and closed the deal

⏱️ TIMESTAMPS:

00:00 - Intro & Guests

02:30 - How Sendoso transformed their BDR team with AI

10:15 - The Internal Data Advantage (why your CRM is your competitive moat)

22:00 - Egan's Agent Harness Framework (live N8N walkthrough)

35:00 - Agent #1: Contract Scraper (45 min saved per renewal)

47:00 - Agent #2: Deep Research Engine (vector store + hybrid retrieval)

58:00 - Agent #3: AI Proposal Generator (live demo)

1:08:00 - Build vs. Buy Rubric + 30-Day Roadmap

1:18:00 - The future of the BDR role in an AI-native GTM org

📥 FREE RESOURCES (2 Playbooks from this episode):

🔹 The Internal Data Playbook → Comment "Sendoso" on our LinkedIn post

🔹 The GTM AI Agent Guide → Comment "Sendoso" on our LinkedIn post

🔗 Connect with the guests:

→ Kris Rudeegraap (CEO, Sendoso): linkedin.com/in/rudeegraap

→ Austin Sandmeyer: linkedin.com/in/austinsandmeyer

→ Egan Callahan: linkedin.com/in/egancallahan

🎙️ GTM AI Podcast | Hosted by Jonathan Kvarfordt (Coach K) and Jonathan Moss

→ Website: gtmaipodcast.com

→ Subscribe for weekly episodes on AI-native GTM strategy

#GTMAI #SalesAI #AIAgents #BDR #GTMStrategy #Sendoso #SalesAutomation

#RevenueAI #AIOutbound #SalesOps #AgentHarness #Anthropic