Today's show was a three-step drop and then some, as I sat down with Chris Dittoe, president and co-founder of Dittoe Public Relations, a renowned PR agency headquartered in Indianapolis.

Chris shares his captivating journey from playing quarterback at Indiana University and in NFL Europe, to founding one of Indiana's most successful PR firms.

Our conversation touches on Chris' unique experiences in professional football, the challenges of starting a business, and the importance of storytelling in PR.

Chris also gives insights into achieving media success and shares his love for local Indiana gems.

You are going to learn about: - Chris' Journey from the Gridiron to Public Relations - Why Storytelling is Important in PR - How Dittoe PR Became one of Indiana's Biggest and Best Firms

Thank you to our partners: Hard Truth Hope Plumbing

Check out these great clips from the show: 01:20 Guest Introduction: Chris Dittoe 02:30 Chris Dittoe's High School and College Football Journey 08:31 Transition to Professional Football 24:09 NFL Europe and Arena Football 31:14 Starting a New Chapter: From Graduation to Career Beginnings 32:09 Launching a Business: The Birth of OPR 32:30 First Client Success: Voice Pilot 33:17 Understanding Public Relations: Earned Media vs. Advertising 37:15 The Evolution of PR: From Books to Digital 42:17 The Importance of Media Relationships 46:44 The Value of Local Media Coverage 50:24 Social Media Strategy: The New Frontier 51:40 Advice for Aspiring PR Professionals 54:44 Fun Segment: Personal Reflections and Advice 01:04:22 Conclusion: Amplifying Hoosier Stories

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