Key Points:

• Dave explains why having a visible founder can set you apart (01:20)
• I explain why nepotism is not a thing of the past, and how to cultivate yours (02:50)
• Dave unpacks how founder story made a difference at Drift (03:22)
• My thoughts on brand storytelling, and why your story is your strategy (06:02)
• How Privy approached developing founder brand (07:44)
• How Ben Jabbawy used his podcast as a content cache (09:30)
• I explain why I put myself at the forefront when starting my company, CXL (10:33)
• Dave explains the unquantifiable ROI of personal branding (13:05)
• Dave dives into the risks of building a brand on an individual (16:04)
• Dave talks about quality vs. quantity when it comes to social media (20:02)
• My advice on social media strategy when you’re first starting out (22:10)
• Why you should be prioritizing meaningful content on social media (25:15)
• Wrap up (26:50)

Mentioned:

Dave Gerhardt LinkedIn

Dave Gerhardt Twitter

DGMG

“Founder Brand” by Dave Gerhardt

David Cancel Twitter

Drift

Ben Jabbawy Twitter

Privy

Andy Raskin Twitter

Rand Fishkin Twitter

Gary Vaynerchuk Twitter

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL