Sometimes it’s a good idea to look at your sales approach with fresh eyes, so for a sales check-up, we’ve turned to Ingrid Maynard, Founder and Managing Director of The Sales Dr, Ingrid outlines four essential practices that she says every business should embrace. She explains how to plan outcome-driven conversations, ask powerful questions, use influencing techniques effectively, and strengthen client relationships after the sale. The discussion centres on how small changes in your approach can lead to more meaningful engagements, increased conversions and long-term business growth.

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