Hey Small Business School, in today’s episode I chat with Genevieve Weeks! Genevieve is an incredibly experienced dancer and a graduate of the School of Ballet Chicago and the San Francisco Ballet School. During school became a founding member of the Ballet Chicago Studio Company. As she began performing as a freelance artist throughout North America after school, she started to dream about opening her own ballet school for kids. So the Tutu School was born! Since its first studio, the Tutu School has grown into a collection of boutique ballet schools all over the US and Canada, and Genevieve helps other entrepreneurs launch and nurture their own Tutu Schools. Genevieve is so passionate about the importance of creativity and joy in the lives of children and she’s so knowledgeable about franchising! This is one of my favorite conversations I’ve had, so let’s get into it!

Topics Covered:

• Genevieve's background in ballet and her journey from dancer to entrepreneurship.
• The beginnings of Tutu School and its mission to foster creativity and joy in young children.
• The decision to franchise and the challenges and rewards of scaling your business.
• How to nurture a network of franchisees and maintaining brand consistency while allowing for entrepreneurial independence.
• Financial considerations for franchising, from setting franchise fees to providing value to franchisees, and the importance of aligning financial models with the support and resources offered.
• Staying connected to the mission of the business, especially during challenging times, and how it guides decision-making and fosters loyalty among stakeholders.

Franchising your business is not a passive income strategy, it requires lots of nurturing. Stay connected to your ‘why’ and find people who love your business as much as you do! Interested in Franchising? Genevieve is an expert, reach out to her on instagram!

Genevieve’s Links:
Instagram: https://www.instagram.com/tutugenevieve/
Website: https://www.tutuschool.com/

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!