In this episode of The Digital Executive, host Brian Thomas welcomes Frank Palermo, Chief Operating Officer of New Rocket, to discuss how AI, digital workflows, and enterprise transformation are converging to reshape business operations. With a career rooted in software engineering, enterprise platforms, cloud, and data, Frank shares how his bilingual fluency in technology and business helps organizations ground emerging tech in real business value.

Frank explains why executives don’t buy AI—they buy outcomes—and how reframing tech initiatives around measurable results like faster revenue, lower cost, and better customer experience is critical. He highlights the common gaps enterprises face, including fragmented processes and poor data foundations, and emphasizes that modernization starts with workflow understanding, not platforms.

Looking ahead, Frank describes a future where AI becomes “invisible,” seamlessly orchestrating workflows, enhancing employee productivity, and enabling human–AI co-creation. High-performing enterprises, he argues, will be those that move quickly but responsibly—governing data, investing in skills, and treating AI transformation as an ongoing operational mindset.

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