"If a lead magnet is not good enough that people then tell other people about it, in my opinion, you have failed." Today, Alex (@AlexHormozi) discusses the importance of offering valuable lead magnets to attract potential customers and increase sales. He also provides seven steps to creating effective lead magnets for any business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:21) - Lead magnet: complete solution for narrowly defined problem.

(3:39) - Even if it costs, it should lower customer acquisition cost.

(5:11) - Know customer journey ahead.

(6:57) - Don't be afraid to give away costly stuff.

(7:48) - 7 steps for creating lead magnets for any business.

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