There’s a big difference between convincing someone with an argument and compelling them to take action with an offer. And in the market world where we all live, people don’t want to be convinced—they want to be compelled. Join Dan Sullivan and Steve Krein to learn the differences between convincing and compelling, and the very different effects each has on your customers and clients.

Too many entrepreneurs don’t spend enough time focusing on issues related to their intellectual property early on in the development of their companies. Dan Sullivan and Steve Krein share why you need to value your ideas, and the steps you need to take to protect that value.

In this constantly changing political and economic landscape, entrepreneurs can benefit greatly from understanding intellectual property. Dan Sullivan and Steve Krein continue their discussion with Keegan Caldwell, founder of one of the fastest-growing IP firms in the world, about what entrepreneurs should know when it comes to their IP.

The importance of intellectual property is undeniable, but not everyone knows as much about their own IP situation as they should. In this second episode of a three-part series, Dan Sullivan and Steve Krein chat with Keegan Caldwell, the founder of an intellectual property law firm, who explains how IP law can benefit entrepreneurs beyond just protecting their creations.

There are many exciting ways in which entrepreneurship and law overlap. Dan Sullivan, Steve Krein, and special guest Keegan Caldwell discuss the issues from all sides, including intellectual property and how lawyers and entrepreneurs can best communicate. Keegan helps clients defend their intellectual property assets. Have a listen to hear how that’s done!

Age reversal has been a hot topic for about 20 years, and there are more factors at play in its advancement than you might think. In this episode, Dan Sullivan, Steve Krein, and guest Regan Archibald talk about the great strides that have been made and what needs to happen for even further advancement in this field that will impact us all.

It’s possible that, through the right set of circumstances, health-care advancements can allow people to have longer lives. In fact, all of the necessary ingredients already exist. Dan Sullivan, Steven Krein, and special guest Regan Archibald discuss what needs to happen in order for health care to help people extend their lives.

Join Dan Sullivan and Steve Krein as they revisit one of the earliest episodes to share the mindsets that were critical in the creation of the Free Zone Frontier. You’ll learn how to start thinking 100x about your company, and how that opens up enormous possibilities. To have a huge impact, you need to think huge. And taking your business to that level might be easier than you think.

While it can take years for an entrepreneur to establish credibility in their industry and marketplace, it can be destroyed in moments. Dan Sullivan and Steve Krein explain why credibility is so important for entrepreneurs, various ways it can be established and built on—and the risks of losing it.

Cash and confidence are rewards for entrepreneurs, but there are steps that need to be taken before they appear. Dan Sullivan and Steve Krein explain the process that you will need to go through to create something profitable and the dangers of skipping important steps.