This episode is one of our longest and with good reason. As brothers, business partners and everything in between, Jake and Josh Sherwood have a long shared history. Through thick and thin, their bond is unbreakable. Entering real estate 15 years ago, a couple of years after Josh, Jake has been an important part of Freedom’s creation and evolution.

Celebrating his 17th year in real estate, Pete “Hooly” Houliston has seen many changes within the industry but knows there are a few constants: the importance of a strong work ethic, strategy, relationships and resilience. From the days of standing outside a traditional office shopfront ‘on roster’ to today’s tech-driven world, Hooly has moved with the times.

The days of plentiful stock and easy sales are over. Especially in a tightening marketplace, it’s crucial to cover all your bases and strengthen any weaknesses in your business, because this is when a real estate agent’s worth is truly tested.

Now in his second year as a real estate agent, James Ponturo made the leap into real estate following a seven-year career as a carpenter. Wanting career progression and change, James transitioned into the industry by undertaking work experience with a Freedom agent in Josh’s office. Though it was a difficult start, like it is for most new agents, he finished the year strong by winning Freedom’s Rookie of the Year Award.

Despite being advised by his family not to get into real estate, Nathan Goode’s passion for sales, love for meeting people and drive to run his own sales business has propelled him into the industry. Currently a buyer manager for an up-and-coming agent at Freedom, Nathan is diving in head first, learning all aspects of real estate with the plan to eventually become the go-to agent within his community of Cleveland, where he was born and raised.

Growing up in a high-achieving family with both parents in the sales industry, you could say that Jackson Kennedy’s knack for sales is in his blood. Following in his parents’ footsteps, he began his career as a sales rep for Streets before taking a job in a call centre selling Google Ads to businesses. It’s here that he developed his understanding of the psychology of sales, the ability to close business and resilience in the face of rejection.

Alex Sebregts is our first Freedom agent operating in Western Australia. After working in the industry for almost two decades, he looks back at how he achieved market share in his area and grew his business since joining Freedom in 2019. Having experienced what other brands can offer over the years, Alex was drawn to Freedom for its unique system, training and support.

As an agent, it’s important you know how to handle a range of objections from your potential sellers and buyers. By understanding how to stay calm and ask powerful questions when confronted with challenges, you’ll put yourself in a better position to win listings and negotiate deals.

From travelling the world as a chef onboard luxury superyachts to becoming the real estate agent of choice for many in his area of operation, Luke Nel has picked up many life lessons and all the ingredients for success along the way.

Objections come with the territory in real estate. Agents are presented with them on a daily basis when speaking to potential sellers and buyers. As an agent, it’s crucial you know how to deal with objections without getting locked into battles (or worse) in order to secure listings and make sales.

Freedom agents regularly engage in training sessions where they role-play scenarios and the objections they may face. This episode is designed to provide the audience with some valuable tools to help sharpen your skills in this area. Topics covered include negotiating your commission, paying for marketing and winning the listing as a young agent in the industry.

Join Josh and Aimon in part one of their discussion about some of the most common objections that agents hear and how to overcome them by staying calm, asking the right questions and discovering the real motivation behind an objection.