With the turbulence in the financial markets and client accounts running near the flatline over the past couple years, it’s easy to get discouraged. Yet now more than ever it’s critical that you maintain one key characteristic.

The importance of this characteristic was driven home to me during an interview I did last week with Sheldon Wolitski. Sheldon is a hugely successful entrepreneur (Inc. 500/5000 winner for 9 consecutive years) who learned a business-saving lesson during the depths of the tech recession in 2001.

In today’s show, I tell Sheldon’s story and the lesson he learned that is directly applicable to each of you. If you maintain this “one key characteristic” that Sheldon discovered, you’re not only going to survive these rough times, you’re going to absolutely crush it and come out much stronger.

I also share many of the “My 3 Words” that listeners posted on my blog, on Linkedin and emailed to me. I also reference a panel I was on last week at Mariner Wealth Advisors National Advisor Meeting and end with a stirring quote from Nelson Mandela.