Accounting Apps Podcast

From 27 Xero Files to NetSuite Powerhouse đź§ |Dianna Butterworth


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Dianna Butterworth, CFO of Kieser Australia shares the move from 27 Xero files to NetSuite, improving scalability, budgeting, and team empowerment. 

Summary

Today I’m speaking with Dianna Butterworth, CFO of Kieser Australia s

In this episode, we talk about . . .

Background: Dianna’s path from financial advisor and entrepreneur to CFO

Company Overview: Kieser Australia is a physiotherapy-led strength training provider with 31 clinics
Initial Challenge: Managing 27 separate Xero files across clinics
Solution Chosen: NetSuite ERP with implementation by Anexa
Key Outcomes:

  1. Replaced 80+ spreadsheets with NetSuite Planning and Budgeting
  2. Improved team efficiency, moving from 1:5 to 1:12 clinic-to-bookkeeper ratio
  3. Faster monthly reporting and greater data visibility
  4. Budget cycle shortened from six months to one to two months
  5. Integrated Tools: Celigo, Zone & Co, ExpenseMe

    Conference Takeaways: Upcoming AI features in NetSuite and the value of peer networking
    Advice to CFOs:

    • Invest early in scalable systems
    • Prioritise agility as much as accuracy
    • Build confidence in the numbers to support growth
    • đź§° Apps & Tools Mentioned:

      NetSuite, Xero, NetSuite Planning and Budgeting, Celigo, Zone & Co, ExpenseMe, ApprovalMax, Rippling, Blue Collar Cloud Solutions

      ⏱️ Timelines

      00:00 – Welcome and Introduction: Meet Dianna Butterworth, CFO of Keiser Australia

      01:40 – Career Journey: From cufflinks to CFO
      03:55 – About Kieser: What the business does and how it helps Australians
      06:40 – Before NetSuite: The chaos of 27 Xero files
      09:10 – Choosing NetSuite: Finding the right ERP for growth
      11:30 – Empowering the Team: Moving from manual tasks to analysis
      13:45 – Budgeting Breakthrough: Ditching spreadsheets for better planning
      16:00 – Role of Anexa: Importance of a strong implementation partner
      18:35 – Tech Stack Deep Dive: Celigo, Zone & Co, ExpenseMe
      21:00 – Budgeting Speed: From six months to one month
      23:30 – Advice for CFOs: Invest early and trust your data
      25:20 – Insights from SuiteWorld: AI, networking and lifelong learning
      28:10 – Wrapping Up: Thinking big and enjoying the journey

      Contact details:

      L: https://www.linkedin.com/in/dianna-butterworth-9088947a/  

      NetSuite: https://www.netsuite.com.au 

      SuiteWorld: https://www.netsuitesuiteworld.com

      Accounting Apps newsletter: http://accountingapps.io/ 

      Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind 

      LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/ 

      YouTube Channel: https://www.youtube.com/ANISEConsulting 

      X: https://twitter.com/HeatherSmithAU

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      Accounting Apps PodcastBy Heather Smith | Accountant & Storyteller

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