In this episode, we’re joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps.

With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you’re starting your first campaign or trying to scale influencer marketing as an indie team, this episode is packed with tactical advice.

We’ll cover all about formats, budget planning, influencer briefs, attribution tracking, and building long-term creator partnerships that actually move the needle.

You’ll Learn:

✅ How to choose the right creators for your app genre

✅ What to include in a killer influencer brief

✅ Budgeting strategies—from $500 to six-figure campaigns

✅ How to track success with MMP links, attribution & in-game KPIs

✅ Building long-term creator partnerships that drive ROI

Learn More:

⁠https://www.linkedin.com/in/marion-balinoff/ng for Apps⁠

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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