App Marketing by App Masters

From $500 Budgets to 6-Figure Wins: Influencer Marketing for Apps


Listen Later

In this episode, we’re joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps.

With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you’re starting your first campaign or trying to scale influencer marketing as an indie team, this episode is packed with tactical advice.

We’ll cover all about formats, budget planning, influencer briefs, attribution tracking, and building long-term creator partnerships that actually move the needle.

You’ll Learn:

✅ How to choose the right creators for your app genre

✅ What to include in a killer influencer brief

✅ Budgeting strategies—from $500 to six-figure campaigns

✅ How to track success with MMP links, attribution & in-game KPIs

✅ Building long-term creator partnerships that drive ROI

Learn More:

https://www.linkedin.com/in/marion-balinoff/ng for Apps

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.

Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!

If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

*********************************************

Have an idea for a mobile app, but don't know how to code?

Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.

You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.

And here’s the best part—100% of apps launched through the program generate revenue within 7 days.

Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

...more
View all episodesView all episodes
Download on the App Store

App Marketing by App MastersBy Steve Young

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

136 ratings


More shows like App Marketing by App Masters

View all
This Week in Startups by Jason Calacanis

This Week in Startups

1,281 Listeners

Startups For the Rest of Us by Rob Walling

Startups For the Rest of Us

694 Listeners

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship by Omer Khan

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

184 Listeners

Under the Radar by Relay

Under the Radar

211 Listeners

Founders by David Senra

Founders

1,937 Listeners

Y Combinator Startup Podcast by Y Combinator

Y Combinator Startup Podcast

227 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,373 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

3,761 Listeners

My First Million by Hubspot Media

My First Million

2,620 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,263 Listeners

Big Technology Podcast by Alex Kantrowitz

Big Technology Podcast

452 Listeners

Sub Club by RevenueCat by David Barnard, Jacob Eiting

Sub Club by RevenueCat

59 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

199 Listeners

The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis by Nathaniel Whittemore

The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis

500 Listeners

Moneywise by Hampton

Moneywise

644 Listeners