What if being delusional was the only way to win?Jake Karls, co-founder of Mid-Day Squares, went from hand-making chocolate bars in a tiny kitchen to building one of Canada’s fastest-growing snack empires — and he did it with full transparency, and raw storytelling.In this episode, Jake opens up about the pain, pressure, and psychology behind scaling a family business that’s now worth over $100 million, why vulnerability made them go viral, and the moment he realized success means nothing if you lose yourself along the way.🔥 You’ll Learn:Why “authenticity” is the new marketing superpowerThe dark side of building a business with familyHow Mid-Day Squares went viral without spending a dollarThe biggest mindset shifts that separate dreamers from doersWhat every entrepreneur gets wrong about attention💭 “You’re not competing with chocolate bars — you’re competing with plumbers, influencers, and Netflix… because it’s all the same currency: attention.”

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