Disclosures are becoming increasingly important for podcasters, especially as the use of AI tools like Google Notebook becomes more prevalent. Dave Jackson and Daniel J. Lewis dive into the implications of using AI-generated content and the necessity of transparency for listeners. They explore various scenarios where disclosure is crucial, such as financial compensation and the potential for confusion over AI-generated voices. The discussion highlights the balance between utilizing AI efficiently and maintaining trust with the audience through clear communication. As the landscape of podcasting evolves, understanding what needs to be disclosed will help creators navigate ethical and legal considerations, ensuring that their listeners are well-informed.

Mentioned in This Episode

The Audacity to Podcast

School of Podcasting

Disclosures 101 for Social Media Influencers

https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers

Guides Concerning the Use of Endorsements and Testimonials in Advertising

https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-publishes-f[…]ng-endorsements-testimonials/091005revisedendorsementguides.pdf

Daniel's Proposal

https://github.com/Podcastindex-org/podcast-namespace/discussions/669

You MUST Disclose Whenever You’re Compensated! - The Audacity to Podcast

https://theaudacitytopodcast.com/you-must-disclose-whenever-youre-compensated/

FTC's Endorsement Guides: What People Are Askin

https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking

Google Notebook

Your Hosts

Find Dave at schoolofpodcasting.com

Find Daniel at theaudacitytopodcast.com

 

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Takeaways:

• The future of podcasting will likely require more clear disclosures regarding AI usage.
• Disclosures need to be prominent and cannot be relegated to the end of episodes.
• Listeners must know if content is AI-generated to make informed decisions about trust.
• AI can help repurpose content, but transparency about its use is essential for credibility.
• Financial disclosures are vital; podcasters should clearly communicate any compensation received.
• Using AI tools to enhance content requires careful consideration of what needs to be disclosed.

Mentioned in this episode:

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