from Architecture to PROFITecture

Stepping out to build your personal brand can be one of the most empowering and fulfilling endeavors, but also one of the hardest things to achieve.  This week, let's talk about 5 tips to keep in mind!

It's a brand new year, and if you haven't started planning out your annual goals, then you've no doubt been flooded with ads for planners on social media...

Goal setting is great, but planning an entire year can often feel like "eating the elephant"...

(you do that one bite at a time, btw...)

In this episode, I share how I plan out my life & business instead in 90-day blocks.

The events of 2020 FORCED so much change in the world, in our lives, and in the way we practice as design professionals.

(No, this is not another 'goal setting' session for the new year...)

On the eve of the year 2021, we have the opportunity and ability to CHOOSE to change even more, to make 2021 even better (though I would argue 2020 was pretty damn good, just maybe not for the surface-level reasons you might think...)

What have been the GOOD changes in your life and business this year?

And what changes are YOU going to make moving onward and upward?

2020 forced ALL of us out of our comfort zones, in some shape or form.  To continue to build our businesses, further our impact and become leaders in design & construction, we'll need to get even MORE uncomfortable.

"You must be willing to do the things today others won't do, in order to have the things tomorrow others won't have." Les Brown

Let's talk about how to win in 2021...…

We've all had them... the time-sucking client.

Whether it's a phone call that went an hour and a half too long, or a ridiculous amount of revisions on a fixed fee contract, the implications of not protecting our time as professionals and business owners can be devastating to our firms' bottom lines.

Let's talk about ways to protect our valuable hours (and our profits!)

If you've got the entrepreneurial spirit to venture out with your own design firm, there's probably a (big) part of you that doesn't want to be tied down to a schedule and workflow; wants to do what you want, when you want; wants to choose projects and clients as you see fit...

But you also might start your days asking:

What should I do first?

Or get to the end of the day and wonder:

What did I get done today?  Did I truly move the project and my business forward?

Systems and processes actually ALLOW us to be the creative souls we are, allow us to do what we're meant to do: create amazing spaces for people.  Let's talk about them...

Referrals are often the easiest leads for our design firms, but at some points, that well runs dry... So what are firm owners to do?

Today we're talking about the notion of BEing committed, and how that one word can make all the difference in building the career or design firm you've dreamed about.

There's just ONE thing that scares all design firm owners...

and we'll be talking about it today on this special HALLOWEEN edition of "from Architecture to PROFITecture"!

Comparing, competition, "sizing up", benchmarking...even at their most subtle level, it's just human nature.  But it can be crippling to your progress as a professional, certainly as a firm owner.  Let's talk about it!