from Architecture to PROFITecture

The clarity and consistency of your firm's marketing message will be one of, if not the most important, factors for success as we move through 2020. Let's talk about how to clarify yours!

Thinking about starting a YouTube channel for your design firm?  The power of online #video can't be overstated in #marketing your services, and this video will give you 5 "big picture" tips to get you on track and in front of the camera!

Here at the start of Q2 2020, one of the most prevalent (and sensitive) topics on our minds is MONEY. In times like this, your mindset about money can make all the difference for your firm, and your well-being...

In this episode (EP 011), we'll discuss the key elements your firm's website should have to keep potential clients engaged, and have them book a call, share their email address or refer you for your next project...

We've come to the end of Q1 2020 (did you miss it?). In Episode 10, we'll talk about why checking back in with your annual or quarterly goals is so important (ESPECIALLY in times like this). We'll also talk about how to make progress PROACTIVELY (not REACTIVELY) through Q2, as we navigate a changing economy and social "norm"...

In Part 1 of this website SEO series, I'll go through 5 strategies you should consider to improve the search ranking of your firm's website.

In this week's broadcast, I'm speaking with Mark R LePage of EntreArchitect & Gabl Technologies about adding podcasting, online courses, memberships etc to a traditional design practice.

We're almost through Q1 of 2020, and both the social media and economic landscapes are rapidly changing.  In this episode [007], we'll talk about your aversion to (or love of) risk, and how that plays into your marketing strategy...

Bringing in an outside eye to create content that profiles your firm, documents a project, or boosts your social media presence can be a worthwhile (but possibly unfamiliar) investment.  In this week's episode of "from Architecture to PROFITecture" (006), I'm speaking with Brodie Kerst, architecture graduate turned full-time videographer FOR architecture and landscape firms.

The best way to build awareness for your design firm just might be to NOT talk about design...