from Architecture to PROFITecture

By Jake Krokowski

Before you can attract your ideal design clients, you have to get their ATTENTION. In this podcast, we'll discuss strategies for EFFECTIVE online marketing, stories of design professionals building TH... more

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FAQs about from Architecture to PROFITecture:

How many episodes does from Architecture to PROFITecture have?

The podcast currently has 54 episodes available.

from Architecture to PROFITecture episodes:

February 21, 2020 Online video AND face-to-face networking: why you need BOTH in 2020!
There's no substitute for eye contact and a handshake in building relationships and running a design firm. But in 2020, online video can actually be the key to making those warm introductions FOR you...
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10min
February 14, 2020 Working (and living!) with INTENTION - EP003
The design decisions you make as an architect or landscape architect throughout your career are so intentional. As we make those decisions to address a constraint, to explore a new aesthetic or material combination, to surprise and delight our clients (or even just to stay in budget!), it begs the question: Are we being as intentional throughout the rest of our days? Let's talk about it...
...more
22min
February 07, 2020 Email list VS Social Media presence - Which is MORE important for YOUR firm? [002]
Which is more important to build, maintain and promote for your firm in 2020: your email list, or your social media presence? We'll dig into the pros and cons of each on today's episode!
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24min
January 31, 2020Design services are NOT a basic human need - STOP selling them that way! [001]
Sparked by recent reviews of architects' and landscape architects' websites/social media profiles, along with my discovery of Abraham Maslow's "Hierarchy of Needs" model, we discuss:
Why marketing language centered strictly around services provided, years in business, degrees earned etc appeals to "basic" needs, at the commodity level. This sets you up for competing primarily on price, risking a "race to the bottom" on fees;

How you can go too far with "pie in the sky", existential, industry jargon, trying to seem smart or clever, only to alienate potential clients;

The notion of a "sweet spot" in marketing language, where your values, beliefs and process can align with your potential clients' psychological needs. After all, consumers buy based on EMOTION, not features or bullet points...
...more
13min

FAQs about from Architecture to PROFITecture:

How many episodes does from Architecture to PROFITecture have?

The podcast currently has 54 episodes available.