from Architecture to PROFITecture

Beliefs and behavior come before success.  If you're not confidently spreading the word about your expertise, your work, and your client success stories, you’ll never be able to create the profitable firm you want.

Got fear of promoting yourself?  Let's shift that mindset!

What is your LEGACY?  What impact are you making in your industry? In your community? In your time here in this life?

And how can your legacy drive your strongest marketing messages?

(Rip. In. Peace... Eddie Van Halen!!!)

Today we're talking about everyone's favorite topic: MONEY!

Or... IS it your favorite?

Maybe you see money as a "necessary evil", or a byproduct of your expertise, or something you deserve, or a mental burden, or a tool for helping more clients...

Whatever IT is - it's just that: a view or belief that only you hold, one that is often tied intrinsically to our value as design professionals and as modern human beings.

We'll discuss the external and internal approaches to setting your fees, handling expenses, and of course: PROFIT.

This week I'm speaking with Mandy Freeland, AIA, Principal at Mandy Freeland, Architect Inc., and Young Architect Regional Director for AIA Southern California.

We'll discuss her journey and lessons learned in starting her own firm, the daily juggle of parenting and professional practice, and her continuing peer outreach through AIA and the 'Parents in Architecture' Facebook group she co-founded at the end of 2019 (talk about timing!).

What's the first thing you think of when you hear the word 'no'?

Rejection?  Failure?

Let's flip that script.

Hearing 'NO' is probably trying to teach you something, and if your business hasn't had the traction or success you've worked for, you probably aren't hearing it ENOUGH...

My YouTube channel has helped me to secure design contracts AFTER clients have vetted and met with me.

On this week's show, my guest is using YouTube to actually have clients FIND him, and he's booking six-figure design & construction projects across the country.  In fact, 2020 is shaping up to be his best business year yet!

If your firm's or brand's online content isn't resonating with potential clients, there are some fundamental changes you might consider, especially here in 2020, where clients are almost solely vetting us ONLINE.

This week's show is a segment of the workshop I'm hosting called "Invisible to Invaluable", a content design workshop where we're uncovering the mistakes many design firms are making in their online content, and digging into new frameworks of content creation.

You can still join the workshop by visiting:

https://profitecturebydesign.com/workshop

Jumping into online video for your design firm or personal brand can be exciting & effective...

but there are some big pitfalls to watch out for.

This week, we're talking about the 5 biggest mistakes you can make when adopting online video into your brand's marketing strategy.

Venturing into a new social media platform, and certainly into online video, can seem like a daunting task at first. After all, it's forcing you to put YOURSELF out there (not just your professional services)...

Let's talk about how studying and researching and consulting (and and and..) about HOW to market your firm online is actually keeping your business stuck, and WHY you should just hit 'Publish'.

As you're starting or growing your design firm, the inclination might be to bring in an outside video production- or social media management company to take over your content.

But that might be the worst thing you could do...