from Architecture to PROFITecture

Being known for something takes more than credentials, or a portfolio, or accolades...

Infusing your PASSION into your work, company culture and yes, marketing messages is key.

Your failure is inevitable...

Wait... WHAT?!

Yes, today we're talking about the perception of the word "failure", and how the most resilient businesses actually EMBRACE it as a path to success and profit.

What's the best lead magnet for your architecture or design firm?

All of them!

But really, none of them...

Well actually, it's not a WHAT or HOW...but a WHO and WHY.

As design professionals with lengthy training and certifications, it's easy to fall into a pattern of industry jargon, buzzwords and existential conversation.  Marketing your firm ONLINE, however, leaves no room (or time!) for that...  In trying to "hook" new design clients as an architect or landscape architect, we've got to keep it short and sweet!

In this episode, we'll talk about how to say what you do (and who you help) in the brief few seconds you have to capture your potential clients' attention online...

This week, I want to introduce a new look at our clients' journeys, and how there are 4 stages that encompass them on EVERY project. But we're not talking about the phases of design development here - we're talking about the emotional and psychological journeys that our clients go on in working with a design professional.

Giving away free schematic plans as a lead magnet, building custom furniture, and adopting the developer-architect model to build, then rent out his own projects has allowed Earl Parson to grow Clever Moderns into a thriving practice.  What's more, he has done this within the "micro niche" of the Quonset hut.

Whether or not you've been forced to cut back hours, release staff, leave your office space, or have had projects go on hold or be cancelled altogether in recent months, there are always ways to trim expenses and make your business more lean.

In today's episode, we'll discuss the best FREE online apps & tools for keeping you organized and maintaining your visibility as a design firm.

In this week's episode, I'm interviewing Tim Brown of Tim Brown Architecture and Perch Plans, an Austin TX-based architect who has successfully combined custom residential design and pre-fab plans into his practice.

The ideas of 'productizing' and 'shopping' and 'customer' might sound strange to us design professionals, maybe even off-putting. BUT... PACKAGING and BRANDING the ways and means by which you deliver and market your design services can create so much more clarity in the eyes of your potential ideal clients.

Promoting & selling your #design expertise as an #architect or #landscape architect through a structured course or coaching program is easier than ever... In this video, we'll talk about the 5 main points to consider to expand your reach and diversify your income streams!