What happens when two Australian watch enthusiasts decide to challenge the status quo of luxury timepieces? Andrew Herman, co-founder of Panzera Watches, reveals the remarkable journey of building a global watch brand that's sold 300,000 watches across 100 countries without traditional retail channels.

Founded in 2009 with partner Roger Cooper, Panzera emerged from a simple frustration: quality watches were too expensive for regular collectors. Their solution? Cut out the middlemen, eliminate retail markups, and deliver watches directly to consumers. The result is a brand that offers bold, rugged timepieces at prices that don't require a second mortgage.

Andrew takes us behind the scenes of Panzera's evolution from their first Flieger-style watch to their current diverse lineup spanning Australian-assembled and Swiss-manufactured collections. We explore how they've maintained a distinct design identity—characterized by bold styling, exceptional water resistance, and versatile aesthetics—while expanding globally through e-commerce.

The conversation delves into fascinating territory as Andrew explains how Panzera achieves what seems impossible: delivering watches worldwide within seven days, providing 24/7 customer support, and offering Swiss-quality timepieces without the typical Swiss price tag. Unlike many luxury brands that inflate prices to cover celebrity endorsements and expensive boutiques, Panzera focuses on product quality and value.

For watch enthusiasts tired of babying precious timepieces, Panzera offers something refreshing—watches designed to be worn everywhere, from board meetings to beach adventures. As Blake puts it: "A watch you don't have to keep up with—it's designed to keep up with you." Whether you're new to watch collecting or a seasoned enthusiast, this conversation reveals how disruption in the watch industry benefits consumers who value quality, design, and accessibility.

Checkout Panzera Watches:

Http://panzerawatches.com

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