Imagine stepping into the captivating world of horology through the lens of a trailblazer—Miss GMT. As a formidable force in the watch industry, she unravels her personal journey from a tech-savvy enthusiast to a passionate collector, navigating a space traditionally dominated by men. Our conversation isn't just about timepieces; it's about breaking barriers and creating an authentic presence in a world that often sidelines women. Discover how Ms. GMT's story intertwines with the rich history of women in wristwatches, and learn how her vibrant social media presence challenges the status quo and fosters a more inclusive community.

Get ready to explore the highs and lows of watch collecting, where the thrill of acquiring coveted pieces like the Speedmaster Reduced meets the reality of navigating gender bias. Through personal anecdotes and insightful narratives, Ms. GMT sheds light on the unique experiences of female collectors and the complexities of the watch market, especially during transformative moments like the COVID-19 pandemic. From the joy of finding iconic timepieces to facing challenges head-on, this episode encapsulates the essence of being a female enthusiast in a predominantly male industry.

We also dive into the broader landscape of watch culture, celebrating diverse preferences and the role of real-world interactions in shaping one's horological journey. Learn how events, gatherings, and influential figures, such as vintage watch influencer Cameron, play pivotal roles in expanding one's appreciation for watches. The discussion ventures into the evolving industry, where gender-neutral designs challenge traditional norms and call for greater inclusivity. With an unwavering commitment to diversity, our mission is clear: to uplift voices, inspire connections, and cherish the vibrant tapestry of perspectives that define the watch enthusiast community.

Follow Miss GMT: https://www.instagram.com/watchmissgmt/

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Mitch Katz takes us on a heartfelt journey into the nuanced world of watch collecting. Inspired by his late father's passion, Mitch shares how this hobby has become a cherished legacy passed down to his sons. Listen as Mitch recounts the emotional decision to purchase his first major watch, a Maurice Lacroix, and how this sparked his desire to immortalize his collection in his book, "Time on My Hand: A Collector's Journey in the World of Watches."

Explore the fascinating intricacies of watch classification through the lens of Ulysse Nardin timepieces. You'll be captivated by stories of the "goofy watch" and its role as a travel companion, and the cutting-edge innovations, like silicium technology, that continue to propel the brand forward. As we share insights on the evolution of personal style and the impact of independent brands on traditional norms, a rich tapestry of anecdotes and experiences reveals the emotional depth of curating a watch collection.

Mitch also opens up about the joy of blending his love for horology with his creative pursuits, crafting murder mystery novels that weave intriguing watch-related plots. Hear about his unique storytelling journey and the excitement of developing characters and narratives around timeless timepieces. Whether you're a seasoned collector or a newcomer, Mitch's tales of regrets, reflections, and artistic admiration will leave you with a renewed appreciation for the art and passion of watch collecting.

Grab a copy of Mitch's Book: https://amzn.to/3BbjLQJ

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Ever wondered how a luxury watch brand keeps its pulse on time? Join us as we engage with Stéphane Waser, CEO of Maurice Lacroix, who shares the secrets behind the brand’s sustained success and its unique market presence. From Turkey to the uncharted territories of the US market, Maurice Lacroix has cultivated a reputation for offering high-end craftsmanship at accessible prices since overcoming the challenges of the quartz crisis in the 1970s. Stéphane takes us on a fascinating journey through the brand's unique origins linked to silk and brush trading, revealing how historical roots have shaped their distinctive identity.

Dive into the transformative years post-2008, where Maurice Lacroix pivoted from a product-centric approach to building a unified global brand. Stéphane reveals how the Aikon line, born out of meticulous market research and aimed at millennials, has become a cornerstone of their success, accounting for over 70% of sales. This episode uncovers how strategic shifts and innovations have revitalized the brand, allowing it to thrive amidst economic challenges and a changing consumer landscape.

Looking ahead, discover Maurice Lacroix's forward-thinking approach to sustainability and authenticity. Stéphane shares insights into the innovative use of materials like Powerlite and their commitment to social responsibility through initiatives in Northern Thailand. Forget celebrity endorsements; learn how the brand is opting for genuine connections with passionate individuals who embody their urban spirit. With a focus on Gen Z's values and transparency, Maurice Lacroix is setting a new standard in the watch industry, balancing traditional craftsmanship with modern expectations.

Check out Maurice Lacroix:
https://www.mauricelacroix.com/us_en/

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What if your childhood passion could transform into a global brand? Join us as we explore the captivating journey of Alan from Tsao Baltimore, a dedicated watch enthusiast who turned his fascination with timepieces into a thriving business. From receiving his first watch at the age of ten to overcoming financial challenges and a costly manufacturing mishap, Alan's story is one of resilience and unwavering determination. This episode offers a deep dive into his creative process and the remarkable strides he's made, including significant pre-order sales and unique collaborations, such as the limited edition watch with the Baltimore Ravens.

Alan's brand isn't just about watches; it's a heartfelt tribute to his hometown of Baltimore, Maryland. With designs that honor the area's rich maritime history and local pride, Alan's creations, like the Torsk Diver watch inspired by the USS Torsk submarine, reflect a deep connection to the community. His innovative approach extends to using steel from the Francis Scott Key Bridge for limited edition watches, supporting families affected by the bridge's history. We delve into these creative endeavors and explore how Alan has preserved and celebrated Maryland's heritage through watch design, illustrating the power of storytelling and personal connection in establishing a brand identity.

From entrepreneurial passion to future aspirations, this episode uncovers Alan's dreams of expanding his brand's reach both locally and globally. We examine the challenges of scaling a niche business, the role of festival circuits for brand exposure, and the innovative use of technology like NFTs to authenticate watches. Alan's journey is one of continuous growth, fueled by a desire to prove skeptics wrong and build a legacy for his children. Tune in to discover the essence of resilience, the support of the watch community, and the meaningful connections that drive success in the competitive world of watchmaking.

Check out Tsao Baltimore:
https://tsaobaltimore.com/

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Discover the captivating journey of Hakim El Kadiri, a visionary in the watch industry who has crafted a unique path with Elka Watch. With a rich career working with brands like Swatch, Hamilton, and Rado, Hakim brings a wealth of experience and a fresh perspective to his own brand, launched in 2021. Our conversation takes you through the challenges and triumphs of creating Elka Watch, a brand that draws inspiration from American design and a commitment to timeless and sustainable aesthetics, akin to the iconic Harley Davidson.

The episode explores the launch of the Arinis model, a playful and versatile addition to Elka's collection, which pays homage to its predecessors while setting a new standard. Engaging collaborations with Dutch companies Ace Jewelers and Heroes are highlighted, showcasing special editions with unique numeral systems and no-printed dial options, blending vintage charm with contemporary design influences from Heuer and Ulysse Nardin. These partnerships not only honor Elka's roots but also demonstrate its innovative spirit in a fiercely competitive market.

As we navigate the complexities of establishing a niche brand, Hakim shares insights into using Le Joux Perret movements for their reliability and precision, transitioning from ETA movements. Hear about his adventurous foray into whiskey production, inspired by Celtic heritage, and how it intertwines with his watch designs. We wrap up with a look at the future of Elka Watch, exploring sustainable trends, the potential for expanded distribution, and the thrill of seeing Elka watches celebrated in popular culture. Join us for this enriching conversation that celebrates passion, creativity, and the timeless art of watchmaking.

Check out Elka Watches:
https://www.elkawatch.ch/

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Join us as we sit down with Roman Sharf from Luxury Bazaar, who shares his incredible journey from starting in his basement to becoming a leading gray market dealer. Roman's story is one of resilience, discipline, and a relentless pursuit of excellence, We also discuss his hit YouTube series, "Gray Market," and its impact on the industry.

Curious about the ever-evolving luxury watch market and the importance of character in sales? Roman breaks down the significance of emotional investment in driving high-end watch sales, even among affluent clients. We delve into his strategic move to diversify Luxury Bazaar's inventory, balancing high-end timepieces with more affordable options. Gain insights into the shifting dynamics between the gray market and primary market, and how transparency has become a vital component in building customer trust post-COVID-19.

Looking ahead, Roman shares his vision for the future of Luxury Bazaar and his personal aspirations. From developing a groundbreaking product set to revolutionize the watch industry to considering an eventual exit from the business, Roman's plans are both innovative and forward-thinking. He emphasizes the importance of family values and leaving a legacy, envisioning a future filled with travel and philanthropy. Whether you're a watch enthusiast or a business-minded listener, this episode is packed with valuable insights and inspiring reflections.

Buy your watch at Luxury Bazaar: https://www.luxurybazaar.com/

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Join us as we welcome back the passionate and knowledgeable Mike Pearson, this time representing Christopher Ward. Discover Mike's transition from Zodiac to Christopher Ward and how his passion for the brand's community-focused approach influenced his career move. Hear firsthand about the brand's journey over the past two decades, their design evolution, and their dedication to producing high-quality watches that stand the test of time. Mike's infectious enthusiasm and deep connection to the brand come through, making for an engaging and heartfelt discussion.

Uncover the unique challenges of promoting and building Christopher Ward's presence in the United States, particularly for an online-exclusive brand. We discuss the importance of face-to-face interactions in establishing trust within the watch community and bridging cultural differences between British and American consumers. Learn about the personal impact of representing a British brand in the U.S. and the critical role of effective communication in fostering brand loyalty across different markets.

Look ahead with us as Mike shares insights into Christopher Ward's innovative future, including their proactive design strategies and the meticulous development process behind groundbreaking models like the Belcanto. From the opening of their first U.S. showroom in Dallas to the strategic growth of their team and operations, discover how Christopher Ward blends retail with digital experiences and maintains its dedication to quality, community, and genuine relationships. This episode is a treasure trove of stories about community building, strategic partnerships, and the legacy of a brand committed to excellence and innovation.

Check out Christopher Ward: https://www.christopherward.com

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What if the simple choice of a watch shape could redefine an entire industry? Jess Chow and Sunny Fong, the brilliant minds behind VIEREN, join us to share their incredible journey of creating a brand that’s challenging the norms. Jess’s deep family roots in the watch world and Sunny’s vibrant fashion expertise have culminated in a line of rectangular watches that stand out from the crowd. Hear about their serendipitous meeting, the personal and cinematic inspirations behind their designs, and the hurdles they faced in crafting these one-of-a-kind timepieces.

Celebrating the artistry of watchmaking, we dive into the meticulous process of creating VIEREN’s Swiss-made components and their unwavering commitment to sustainability. From the launch of the VIEREN brand in the challenging landscape of 2020 to the innovative online strategies they adopted during the pandemic, Jess and Sunny’s resilience is nothing short of inspiring. They also give us a sneak peek into their upcoming in-person pop-up event in Toronto, where they hope to reconnect with their community and showcase their stunning creations.

In this episode, we explore Varon’s evolving collection, from the OG Automatic line inspired by modernist architecture to their fashionable collaboration with hip-hop star Saweetie. Jess and Sunny discuss their design philosophy, the intersection of fashion and horology, and their focus on authenticity. Learn about their latest collection inspired by vintage stereo systems and their future plans for brand expansion. This is an episode brimming with passion, creativity, and a fresh outlook on the fusion of fashion and luxury in modern watchmaking. Don't miss it!

Pick up your VIEREN here: https://vieren.co/

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Ever wondered how a boutique watch brand rises to prominence in a saturated market? Join us as we sit down with Jérôme Burgert from Serica, who shares the captivating journey of creating a watch brand that fuses vintage inspiration with modern precision. Discover the genesis of Serica, co-founded with Gabriel, and their fascination with tool watches from the 40s to the 70s. Jerome offers his intriguing take on encountering counterfeit Serica watches on platforms like Alibaba, considering them as an unintentional nod to Serica's design influence and impact.

We explore Serica's unique design philosophy, which emphasizes simplicity, elegance, and practicality. Jerome details how Serica differentiates itself from brands like Rolex by innovating with distinctive hand shapes and thoughtful design choices. Get an insider's look at their current lineup, including the 6190 field chronometer, the 5303 diving chronometer, and the 8315 travel chronometer, each crafted with a keen eye for originality and functionality. Jerome also shares the challenges and triumphs of sourcing reliable movements, culminating in a successful partnership with Soprod, enhancing both the performance and aesthetics of Serica watches.

Dive into Serica's future aspirations as Jerome discusses plans for expanding their collection to include dress watches, chronographs, and women's watches, all while maintaining a focus on sustainability and timeless design. Reflecting on the emotional connection watch enthusiasts have with their timepieces, we ponder the sentimental value of a "daily beater" versus a "Grail watch." Jerome also shares insights into Serica's global vision and the importance of storytelling in creating a deeper appreciation for their timepieces. Whether you're a watch aficionado or just discovering the allure of finely crafted timepieces, this episode offers a compelling look into the artistry and passion behind Serica watches.

Check out Serica: https://www.serica-watches.com/en/

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Ever wondered how an industrial designer transforms into a watchmaking maestro? Peter Cho from Jack Mason is here to share his remarkable journey with us. From his beginnings at Movado to designing high-profile watches for Hugo Boss and Tommy Hilfiger, Peter's story is filled with passion, creativity, and perseverance. Listen to how Swiss and Scandinavian design philosophies influenced his work and eventually led to the creation of Jack Mason in 2015, with a focus on timeless, high-quality, and affordable watches.

Peter doesn't just talk about watches; he delves deep into the core design philosophy that sets Jack Mason apart. Learn about the brand's evolution from its early days selling through Nordstrom to its current focus on e-commerce. Peter shares personal anecdotes, illustrating how Jack Mason watches have evolved in quality and design while maintaining their approachable, classic style. Discover the meticulous thought process behind iconic models like the Pursuit pilot watch and the impact of the Strata Timer on the brand's trajectory.

We also explore the behind-the-scenes challenges of building a watch brand from scratch. From transitioning from wholesale to e-commerce to striving for a place alongside reputable names in the watch industry, Peter opens up about the mental toughness required to grow Jack Mason. Hear about the brand's commitment to creating a memorable customer experience, right down to the thoughtful packaging of each timepiece. This episode is a treasure trove of insights for anyone passionate about watches or intrigued by the art of quality craftsmanship.

Check out Jack Mason:
https://jackmasonbrand.com/

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