Today’s guest is Ada CEO, Mike Murchison. Ada is an AI-powered customer service automation platform based in Toronto. In conversation with Emerj Senior Editor Matthew DeMello, Mike explains what he sees as the most significant shift in financial services CX workflows since the dawn of the AI age: moving from avoiding customer interactions to craving them. He tells us how financial institutions can better suit themselves for the transition, given the constant tumult of AI news and technological developments. If you’ve enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!