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Zack welcomes Stacey Kane, a fractional CMO for emerging and beyond brands, to discuss the importance of brand voice, guest experience, and tactical marketing strategies in the restaurant industry. With experience leading marketing efforts for multiple brands, Stacey shares how businesses can define their identity, engage guests, and use nostalgia to create memorable experiences.

Zack and Stacey discuss:

• Why brand personality is the foundation of marketing success
• The origin story approach to uncovering a restaurant’s mission and vision
• How multi-generational guests demand more than a one-size-fits-all experience
• Tactical marketing ideas that can be implemented immediately
• The importance of leveraging existing vendor capabilities

Folow Stacey:

https://www.linkedin.com/in/staceylkane/

Thanks, Stacey!