About the Show:

"I want to change people's lives. My legacy is for people to look at me as a good person, a good teacher, and to say, ‘He transformed my life through Jiu Jitsu.’

       – Ismael Santos

In this episode of I Am Northwest Arkansas®, host Randy Wilburn sits down with world-class Brazilian Jiu Jitsu athlete and teacher Ismael Santos, founder of the brand-new Yosai Jiu Jitsu academy in Springdale. Born and raised in Fortaleza, Brazil, Ismael shares his journey through Jiu Jitsu—from early days as a competitive teenager to teaching and mentoring students of all ages in Northwest Arkansas.

Randy and Ismael discuss the origins of Brazilian Jiu Jitsu, the importance of discipline, and how martial arts can transform lives. Ismael opens up about his philosophy of asking the right questions to spark personal growth, his teaching approach for beginners and advanced students, and the vibrant Brazilian culture he brings into his academy. Listeners will hear how Jiu Jitsu can benefit anyone—no matter their age, fitness level, or experience—and how this dynamic martial art builds confidence, community, and self-defense skills.

If you’re curious about martial arts, want a healthy and fun way to stay active, or simply want to find out what makes Ismael Santos and Yosai Jiu Jitsu special, this episode is a must-listen!

Key Takeaways:

• Brazilian Jiu Jitsu is not just a sport: It’s a practice that develops discipline, builds character, and teaches self-defense.
• Asking questions leads to growth: Ismael encourages students to ask “How do I defend?” or “What should I do in this situation?” to enhance learning.
• Jiu Jitsu is for everyone: You can start as a child or an older adult—classes adapt to your goals, body, and experience.
• Community and culture matter: Step into Yosai Jiu Jitsu and experience Brazilian warmth, music, language, and a supportive team.
• MMA fighters use Jiu Jitsu: Strong ground techniques are key in mixed martial arts—most champions have a Jiu Jitsu foundation.
• Springdale’s new home for authentic Jiu Jitsu: Ismael brings his expertise and vibrant approach to make Jiu Jitsu accessible in Northwest Arkansas.
• Special deals for new members: Founders pricing and discounts for students, first responders, and healthcare professionals.

All this and more on this episode of the I Am Northwest Arkansas® podcast.

Important Links and Mentions on the Show*

• Yosai Jiu Jitsu Website: YosaiJiuJitsu.com
• Location: 1110 Matthias Drive, Suite E, Springdale, AR (Across from Sam’s Club, off US-412) Phone: 479-249-4437 
• Instagram: @YosaiJiuJitsu
• Limited Time Special Offer: For the first 50 members – Unlimited classes for $139/month. After that, regular price is $149/month. Additional 10% discount for first responders, healthcare workers with ID, university professors, and students!
• FindItNWA.com NWA’s Hyperlocal Business Directory

This episode is sponsored by*

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*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.

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FindItNWA.com

Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"

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ONBoardNWA.com

Looking for your next career move in Northwest Arkansas? Check out ONBoardNWA.com, the hyper-local job board designed to connect job seekers with leading employers in our community. From entry-level positions to executive roles, ONBoardNWA is your one-stop shop for job opportunities right here in NWA. Take the next step in your career and visit ONBoardNWA.com today.