In this conversation, Chris Yano, founder and CMO of RYNO Strategic Solutions, shares his journey from a high-risk taker in sports to a successful entrepreneur in the digital marketing space. He discusses the challenges faced in the early days of his agency, the importance of charging what you're worth, and the strategic decisions that led to a significant merger and growth. Chris emphasizes the value of being a true partner to clients, the lessons learned from his experiences, and the impact of his collaboration with Gary Vaynerchuk. He reflects on the evolution of his role within the company and the importance of vulnerability in leadership.Key Takeaways:- Chris Yano's journey reflects a high-risk, high-reward mentality.- The importance of hard work and persistence in achieving success.- Charging what you're worth is crucial for sustainability.- Building a business requires understanding data and analytics.- The significance of partnerships in scaling a business.- Navigating private equity can provide opportunities for growth.- Leadership evolves as a company scales, requiring new strategies.- Being a true partner to clients enhances long-term relationships.- Vulnerability in leadership fosters growth and learning.- The journey of entrepreneurship is filled with ups and downs, but it's rewarding.Chris Yano, Founder of RYNO Strategic Solutions:LinkedIn: https://www.linkedin.com/in/chrisyano/Instagram: https://www.instagram.com/thechrisyano/Facebook: https://www.facebook.com/cyano1RYNO Strategic Solutions: https://rynoss.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms:YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction to Chris Yano07:26 The Birth of RYNO Strategic Solutions17:11 The Merger: Scaling Up with Private Equity24:39 The Evolution of Business Partnerships29:22 Shifting Roles: From CEO to CMO to CSO34:09 Managing Client Relationships and Expectations38:49 His Partnership with Gary Vaynerchuk45:21 Lessons in Vulnerability and GrowthAre you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery #localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth