Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

From Burnout to Balance: The Heart-Centered Approach to Having your Dream Life and Business | STP64

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Empowering Mission-Driven Helpers with Online Courses: A Deep Dive with Joey Ragona

In this episode of Scaling Therapy Practice, host James Marland invites his mentor, Joey Ragona, to discuss empowering mission-driven helpers, healers, and coaches through launching life-changing online courses and content. Ragona shares his journey from struggling to realize his mission to helping others fulfill theirs by launching courses. He emphasizes the importance of serving rather than selling, creating authentic relationships, and understanding the dream client DNA. They explore how genuine connection and understanding one's audience can lead to a fulfilling and successful online business. Alternative marketing strategies to traditional 'bro marketing' are also discussed, highlighting the importance of aligning with one's values and the power of understanding client needs and timelines. The episode encapsulates the essence of building a heart-centered business model focused on serving others and maintaining authenticity.

Show Highlights

  • 00:00 Welcome to Scaling Therapy Practice: Empowering Mission-Driven Helpers
  • 00:27 Introducing Joey Ragona: From Therapy to Empowering Entrepreneurs
  • 02:47 The Journey of a Mission-Driven Entrepreneur
  • 03:43 The Shift from Bro Marketing to Authentic Connections
  • 05:53 Crafting the Dream Client Connection
  • 24:32 The Power of Consistency and Authenticity in Business
  • 29:20 Exploring the Dream Business and Client DNA
  • 30:49 The Flywheel Concept: Building Momentum in Business
  • 33:00 The Power of Consistency and Branding
  • 33:42 Navigating the Challenges of Business Growth
  • 34:38 Dream Client DNA: Identifying Your Ideal Client
  • 36:03 The Journey to Finding and Serving Your Dream Client
  • 39:00 The Importance of Authentic Connections in Business
  • 41:21 Choosing the Right Clients for Sustainable Growth
  • 49:57 Unpacking the Dream Client DNA and Unfunnel Strategy
  • 57:01 Concluding Thoughts and How to Connect Further
    • Guest Resources
    • Strategic Business Academy - visit Joey and tell him James sent you
    • Intro to Dream Client Training - its all about you
    • Kajabi Dream Customer Workshop - free webinar with Joey where he serves up major value 
    • Start a conversation with Joey: [email protected]
    • Heart-Centered Marketing group - if you want more great value and support, check out the community group on Facebook
      • More Links and Resources
      • Build an Online Course Business with One Tool: Kajabi
      • 50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses
      • Course Navigator Download: Get your ideas out of your head and onto paper with the Course Navigator
      • Course Creation Studio: https://www.coursecreationstudio.com/
      • Course Creation Studio Facebook: https://www.facebook.com/coursecreationstudio/ 
      • Course Creation Studio Instagram: https://www.instagram.com/jamesisnext/
      • Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstudio 

        • Some Links are affiliate links that benefit the author at no cost to the user. Thanks for clicking!

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        Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content ExpertsBy James Marland
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