What if the very marketing tactics you’ve been told to follow are the ones holding you back from real growth? 

This episode challenges everything you think you know about business, success, and scaling—especially when you’re doing it God’s way. 

If you’re craving a model of growth that actually feels like you, this conversation with Shamara Cox will light your soul on fire.

What You’ll Learn in This Episode

• The difference between alignment and hustle—and why you can’t have both
• How Shamara rebuilt her business from burnout by trusting divine timing
• Why most marketing advice is out of alignment with your calling
• A new way to view content, consistency, and confidence in business
• How to build a brand that reflects your soul, not just a strategy
• Real stories of failure, faith, and finding your authentic voice
   

Key Takeaways
✔️The danger of outsourcing your strategy (and your identity) to others
✔️Why alignment with self and God is the foundation for true success
✔️How Shamara’s podcast became a divine pivot that reignited her mission
✔️The real cost of cold DMs, Facebook ads, and inauthentic growth hacks
✔️What it means to market like Jesus—and how that changes everything
✔️A powerful reframe on confidence, visibility, and authentic content
 

Timestamps
[00:01:00] – The problem with traditional marketing tactics and what happens when they fail
[00:04:00] – Shamara’s experience with Facebook ads, cold DMs, and hitting a wall
[00:08:00] – How starting a podcast became a lifeline—personally and professionally
[00:13:00] – What “alignment” really means (and what it’s not)
[00:19:00] – Why your gifts determine your marketing strategy
[00:25:00] – Knowing your season: the importance of sowing, nurturing, and trusting God’s timeline
[00:31:00] – The power of staying consistent—even when there’s no visible “result”
[00:42:00] – Shamara’s journey through broken beliefs and building new ones
[00:49:00] – How to show up online with authenticity, not perfection
[01:01:00] – George’s powerful story about full vulnerability and being seen

Your Challenge This Week
Reflect on this question: Are you marketing from pressure or from peace?

• Choose one piece of content this week that aligns with your truth, not just a trend—and post it with boldness. Then DM it to George or Shamara.

Resources Mentioned in the Episode
Shamara’s Convert Content to Cash Challenge
Join her 5-day program to learn how to create content that builds connection and converts: contenttocashchallenge.com

Follow Shamara on YouTube and Instagram

Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection.

Apply for 1:1 Coaching – Want help building your business in alignment with who you are?

Attend a Live Event – Be in the room where faith, strategy, and transformation collide.