93% of businesses are optimizing the wrong part of the funnel—and it’s costing them growth, trust, and connection.

In today’s episode, I walk you through the newly updated version of one of the most powerful frameworks I’ve ever created: the APPLE Framework for Customer Journey. This isn’t just a model—it’s a tool I’ve used with billion-dollar brands, startups, and my own business to build relationships at scale that drive retention, referrals, and sustainable growth.

Whether you’re writing emails, managing sales calls, onboarding new clients, or simply communicating on social media—this framework will transform how you guide people toward results while building trust every step of the way.

What You’ll Learn in This Episode

• Why most businesses are optimizing the wrong things—and what to do instead
• How to communicate more effectively with leads, clients, and your team
• The exact five-step framework (APPLE) for guiding people through your business
• How to use the framework in marketing, sales, delivery, onboarding, and even parenting
• Why building trust at scale is the new competitive advantage
• How to pre-handle objections, eliminate resistance, and create more referrals

Key Takeaways
✔️What you tolerate, you teach. What you communicate, you control.
✔️The Apple Framework = Acknowledge, Prepare, Project, Let Them Know, Excite
✔️Customer journey is NOT your funnel—it’s the emotional path people take with your brand.
✔️Marketing, sales, and delivery should all be rooted in relationship and trust—not tactics.
✔️This framework works in DMs, emails, coaching, team meetings, sales calls, and beyond.
✔️Most resistance in business happens when people don’t feel safe—this model solves that.
✔️Mastering customer journey is about mastering relationships at scale.

Timestamps
[00:00] – Why 93% of businesses are optimizing the wrong thing
[03:00] – The future of business: trust > attention
[06:00] – What most people misunderstand about customer journey
[10:00] – Introduction to the updated Apple Framework
[12:00] – The five steps: Acknowledge, Prepare, Project, Let Them Know, Excite
[15:00] – Example 1: Using Apple in an Instagram DM
[17:00] – Example 2: Onboarding a new coaching client
[18:30] – Example 3: Structuring a sales call with Apple
[20:00] – How this framework eliminates resistance and builds confidence
[22:00] – Why this works in ANY part of your business (or life)
[23:00] – Your challenge: Audit your last message, email, or call—did you Apple it?

Choose Your Next Steps:

Review your last email, message, or sales call—did you use all five Apple steps?

Practice using APPLE in your next piece of communication (DM, email, Zoom call, etc.)

Tag me on Instagram @itsGeorgeBryant and let me know how you’re applying the framework—I want to hear your wins!

Special Invitation: Work With Me!
Ready to scale your business through trust, alignment, and relationship-driven strategy?

Apply for 1:1 coaching or join the Relationship Beats Algorithms Alliance.

Most entrepreneurs think they have a revenue problem—when in reality, they have a cash flow problem.

In this powerful episode, I sit down with Phil McGilvray, former financial advisor, stockbroker, and founder of Grandma’s Jars, to unpack why most businesses struggle—not because of what they earn, but because of how they manage what they keep.

If cash flow has ever felt confusing, stressful, or overwhelming, this episode will redefine how you think about money, profit, and long-term freedom.

Phil shares how he walked away from a million-dollar salary to help entrepreneurs like you master their money using simple, timeless principles. This is your invitation to finally make money work for you—not the other way around.

What You’ll Learn in This Episode

• The biggest myths around money that keep entrepreneurs stuck in survival mode
• Why scaling revenue without cash flow mastery is a trap
• How business creep silently kills profits (and what to do about it)
• The “Grandma’s Jars” method and why it still works today
• How to start separating personal and business finances—without overwhelm
• The real reason financial systems equal peace, confidence, and clarity

Key Takeaways
✔️Most businesses don’t fail from lack of revenue—they fail from lack of cash flow clarity.
✔️Mixing personal and business finances is a recipe for confusion and burnout.
✔️The “lifestyle and business creep” trap happens at every revenue level—clarity is your only way out.
✔️Feast-or-famine cycles are self-created—and they can be broken with a system.
✔️Simple monthly systems give you control, not complexity.
✔️The cascade method gives you an exact visual framework for managing your money, step by step.
✔️If your business isn’t paying you consistently, it’s time to check your pricing, delivery, and cash buckets.

Timestamps
[00:00] – Why most entrepreneurs don’t actually have a revenue problem
[03:00] – Meet Phil McGilvray: from million-dollar firm to cash flow simplifier
[06:00] – The #1 myth entrepreneurs believe about money
[10:00] – The danger of not separating personal and business finances
[14:00] – Lifestyle creep vs. business creep—and how both cost you
[20:00] – Why more revenue won’t solve cash flow chaos
[23:00] – How to break the feast-or-famine cycle permanently
[27:00] – Why “opening the door” is easier than you think
[33:00] – The Grandma’s Jars origin story and timeless principles
[38:00] – The cascade method explained: how to visually manage your finances
[42:00] – The 3 things entrepreneurs really want from money
[49:00] – Where to start: the simple awareness audit that changes everything
[54:00] – Final wisdom from Phil: it’s not shame—it’s stewardship

Choose Your Next Steps

Grab Phil’s New Book: The Cash flow Fix, is a simple, powerful manual to help you eliminate stress, break feast-or-famine cycles, and finally master your business finances.

Connect with Phil

• Website
• Instagram
• Facebook

Join The Alliance – My exclusive community where relationships beat algorithms and clarity drives scale. Join here

Private Coaching – Apply to work with me directly and build a business that aligns with your values and vision. Apply here

94% of entrepreneurs admit to tolerating situations they know are harmful to their success. 

But here’s the kicker—only 12% actively work to change them.

What if the biggest obstacle to your growth isn’t your strategy or marketing, but the things you’ve learned to accept as “normal”?

In this episode, I dive into:

• Why your standards—not your strategies—determine your success
• The four most common areas of misalignment that cost you the most
• How to identify and break free from patterns that keep you stuck
• Why boundaries aren’t about saying NO—they’re about making space for better YESSES
• A simple 4-step process to bring your business and life into alignment
• How taking action on small shifts builds unshakable confidence

If you’ve ever felt stuck, drained, or like you’re constantly over-delivering without fulfillment, this episode will show you how to reset your standards and reclaim your energy.

Key Takeaways
✔ What you tolerate, you will eventually embrace. If you don’t change it now, it will define your future.
✔Your biggest obstacle isn’t strategy—it’s what you’ve learned to accept.
✔Tolerating misaligned clients, underpricing yourself, and ignoring boundaries costs you more than you think.
✔Boundaries aren’t about saying NO—they’re about creating space for what truly matters.
✔The four-step process to breaking free from bad patterns:

1. Audit what you’re currently tolerating. Identify red flags.
2. Decide on your new standard. What’s the highest version of you willing to accept?
3. Make a hard stop. If you wouldn’t embrace it long-term, stop tolerating it today.
4. Communicate and reinforce your boundaries. Hold yourself accountable to the new standard.

Timestamps
[00:00] – The biggest mistake entrepreneurs make: tolerating the wrong things
[02:00] – How small tolerances become big problems over time
[06:30] – The four sneaky areas where entrepreneurs sabotage themselves
[10:00] – How misaligned clients and underpricing drain your business
[14:00] – The real cost of ignoring boundaries (and how to fix it)
[18:30] – Step 1: Auditing what you’re tolerating and why it’s keeping you stuck
[22:00] – Step 2: Defining new standards and non-negotiables
[26:00] – Step 3: Making a hard stop and eliminating what’s out of alignment
[30:00] – Step 4: Communicating and enforcing your new boundaries
[35:00] – How setting higher standards leads to better opportunities and confidence
[42:00] – Final thoughts: Your future is created by what you choose to accept today

Choose Your Next Steps:

This week, I challenge you to:

• Identify ONE thing you’ve been tolerating that needs to change.
• Decide on the new standard for yourself.
• Make the shift—set a boundary, stop the behavior, or raise your price.
• DM me or tag me on Instagram @itsGeorgeBryant and tell me what you’re shifting!

Special Invitation: Work With Me!

If you’re ready to build a business that aligns with YOU, apply for private coaching and let’s create a strategy that fits your life and values. Apply HERE.

Join the Alliance – Get access to my exclusive Relationship Beats Algorithms community for only $100/month. Join now.

You can have all the success in the world, but if you’re not free, what’s the point? 

Too many entrepreneurs build a life that looks great on the outside but feels empty on the inside. If you’ve ever hit a big milestone and still felt unfulfilled, this episode is for you.

Today, I sit down with Keren Eldad, high-performance coach for founders and CEOs, bestselling author of Gilded, and an expert in breaking people out of the toxic cycle of external validation.

We dive deep into:

• What the “gilded cage” is and how it keeps high achievers stuck
• The dangerous trap of chasing external validation
• Why comparison—even to your past self—is the thief of joy
• The three key pillars of personal mastery: self-compassion, authenticity, and equanimity
• How to shift from playing “not to lose” to playing to WIN
• The three most powerful questions that will instantly shift your mindset

If you’ve ever felt like you’re chasing success but still feel trapped, this episode will help you break free and redefine what winning truly looks like.

Key Takeaways
✔️Success isn’t just about achievements—it’s about how free you feel in the process.
✔️If you’re playing to avoid failure instead of playing to win, you’re already losing.
✔️Self-compassion is the foundation of success. Stop beating yourself up and start speaking to yourself with kindness.
✔️Authenticity means aligning your thoughts, feelings, and actions—without making Faustian bargains.
✔️Equanimity (staying calm and unreactive) is your greatest business asset.
✔️The three mindset-shifting questions you must ask in any challenge:

1. Is the problem the problem, or is my response the problem?
2. Is there another way to see this?
3. Where is the opportunity in this situation?

Timestamps
[00:00] – Why success alone won’t set you free
[02:00] – The Gilded Cage: How high achievers get trapped
[06:30] – How to stop chasing external validation and redefine success
[10:00] – Why comparison—especially to your past self—steals your joy
[14:00] – The 3 pillars of personal mastery: self-compassion, authenticity, equanimity
[18:30] – How to stop reacting and start responding with clarity
[22:00] – Playing to win vs. playing not to lose—why it matters
[30:00] – The 3 questions that will instantly shift your mindset
[38:00] – How to implement these shifts in your business and leadership
[42:00] – Final thoughts: The key to freedom as an entrepreneur

Choose Your Next Steps
This week, I want you to:

• Pick one of the 3 mindset-shifting questions and use it in your business.
• Practice self-compassion—notice when you’re being too hard on yourself and shift the narrative.
• DM me or tag me on Instagram @itsGeorgeBryant and let me know which insight from this episode hit you the hardest.

Resources Mentioned In This Episode

Special Announcement: Keren’s New Book!

• Want to go deeper into breaking free from the Gilded Cage? Grab Keren Eldad’s new book Gilded, a #1 new release in business management and a Forbes top read of the year.

If you’ve ever made a decision, ignored your gut, and later realized your gut was right, this episode is for you.

92% of entrepreneurs admit to ignoring their intuition on major business decisions, and 87% say it costs them more than just money. Your gut instinct isn’t just a feeling—it’s your most powerful and most ignored business asset.

In this episode, I break down:

• The three major warning signs that you’re ignoring your intuition
• Why relying only on data leads to burnout and hollow success
• How to strengthen your intuition muscle for better business decisions
• The real reason so many entrepreneurs get stuck in the “golden prison”
• How to combine data and intuition to create aligned business growth

If you’ve ever felt stuck, drained, or disconnected from your business, this episode will show you how to fix it. Let’s dive in.

Key Takeaways

✔️Your intuition is your most powerful business tool—but most people ignore it.
✔️Ignoring your gut leads to misalignment, wasted time, and burnout.
✔️When your decisions don’t feel right, they probably aren’t.
✔️You can train your intuition through practice, awareness, and quiet time.
✔️The best business strategy is data + intuition—neither works alone.

Timestamps
[00:00] – The cost of ignoring your gut in business
[02:00] – Why intuition is a business superpower
[06:30] – The three major warning signs that you’re ignoring your intuition
[10:00] – How ignoring your gut creates a “golden prison”
[14:00] – How to strengthen your intuition for better decisions
[18:30] – Why saying YES when you should say NO is the biggest mistake
[22:00] – How to use data + intuition for sustainable business growth
[26:00] – Your challenge: Make one business decision based purely on intuition

Choose Your Next Steps:
This week, I want you to:

• Make one business decision based purely on intuition.
• Track what happens—how did it feel? What was the result?
• DM me or tag me on Instagram @itsgeorgebryant and let me know what you learned.

Special Invitation: The Montana Event!Want to go deeper into alignment, identity, and scaling your business in a way that feels right? This is your chance to break free from outdated business models and start building in full alignment. Join the Montana Event!

• Spots are limited—secure yours now HERE.

Resources mentioned in the episode:

• Work With Me – Ready to build a business that aligns with YOU? Apply for private coaching here.
• Join the Alliance – Get access to my exclusive Relationship Beats Algorithms community for only $100/month. Join now.

Entrepreneurship is one of the hardest sports in the world, yet most people step onto the field without a playbook. But what if success wasn’t about having all the answers, but about becoming the person who can handle them?

In this episode, Josh Jurkovich flips the script and interviews George Bryant on the realities of entrepreneurship—from setting massive goals and failing to hit them to breaking free from outdated business models and limiting beliefs.

If you’ve ever felt like you’re chasing success but still feel empty inside, this episode will help you redefine what winning actually looks like—not just in business, but in life.

What You’ll Learn in This Episode

• Why most entrepreneurs struggle to hit their goals and what to do instead
• The real cost of coaching—and why most people don’t realize what they’re signing up for
• How to align your identity with your business success
• The comparison trap—why it’s keeping you stuck and how to break free
• Why relationships will always matter more than revenue
• How to build a business with heart—balancing authenticity, empathy, and integrity
• The mindset shifts that separate struggling entrepreneurs from thriving ones

Key Takeaways
✔️Your identity, not your strategy, determines your business growth.
✔️The hidden cost of coaching—most people don’t realize what they’re actually signing up for.
✔️Comparison keeps you stuck—learn how to shift from competition to inspiration.
✔️Success isn’t about tactics—it’s about becoming the person who can execute.
✔️Integrity, authenticity, and relationships will define your long-term success.
✔️The best businesses are built on connection, not just conversion.

Timestamps
[00:00] – Introduction: The hardest sport in the world—entrepreneurship
[02:00] – How Josh & George met and the impact of their work together
[06:30] – The trap of setting massive business goals without a clear path
[10:00] – Why most coaching programs fail to deliver real transformation
[14:00] – The power of identity: Becoming the person who can handle success
[18:30] – The comparison trap: Why we get stuck and how to escape it
[24:00] – Building a business with heart—the key to long-term fulfillment
[30:00] – The masculine & feminine approach to leadership and personal growth
[36:00] – How your values dictate your business success
[45:00] – Why relationships will always outperform marketing tactics
[50:00] – Closing thoughts: Integrity, faith, and the real secret to winning

Choose Your Next Steps
Let us know what resonated with you! Tag @itsgeorgebryant and @joshjurkovich on Instagram or send a DM with your biggest takeaway. You can visit Josh’s website here.

Special Invitation: Join the Next Event!
Want to go deeper into identity, leadership, and scaling your business with heart?

Join George in this immersive 3-day experience that will help you break through limiting beliefs, refine your customer journey, and build a business aligned with your values.

• Spots are limited—secure yours NOW

Your actions are already telling the truth—the only question is, are you ready to listen?

Most entrepreneurs think success comes from strategy, marketing, and sales tactics, but I’ve learned the hard way that if your words and actions don’t align, it doesn’t matter what you do.

In this episode, I dive deep into the biggest bottleneck in business: misalignment. I’m sharing hard-hitting truths, personal stories, and a powerful exercise that will help you get unstuck and start building a business that truly feels right.

What You’ll Learn in This Episode:

• The four “golden handcuffs” that keep entrepreneurs trapped
• Why success without alignment will always feel empty
• How to spot the hidden gaps between what you say and what you actually do
• A simple audit that will instantly show you where you’re out of integrity
• The fastest way to unlock real freedom in your business and life

If you’ve ever felt like you’re grinding endlessly but still feel stuck, this episode is for you. Let’s break free. 

Key Takeaways
✔️Your business is always a reflection of you. If something isn’t working externally, it’s because something is off internally.
✔️Success without alignment is a prison disguised as an achievement.
✔️Every time you ignore that inner voice, you tighten the golden handcuffs keeping you stuck.
✔️Most entrepreneurs don’t burn out from effort—they burn out from living out of integrity with themselves.
✔️The only real security you have in life is your integrity. Everything else is an illusion.

Timestamps
[00:00] – The truth about success that no one talks about
[02:00] – Why misalignment is the #1 reason entrepreneurs struggle
[06:30] – My personal story: How I built a business I hated and almost lost everything
[10:00] – The four “golden handcuffs” that trap entrepreneurs
[14:00] – How to spot misalignment before it destroys your business
[18:30] – The simple audit that reveals where you’re out of integrity
[24:00] – How to rebuild your business in a way that actually works for YOU
[30:00] – Your challenge: Identify ONE area where you’re out of alignment and fix it

Choose Your Next Steps:
For the next few days, I want you to become a curious detective in your own business:

• Write down everything you say you stand for—your promises, mission, and values.
• Track every action you take in your business—every post, email, client call, and decision.
• Compare the two lists—do they match, or are there gaps?
• Choose one area where you’re out of alignment—and take one action to fix it this week.

I’d love to hear what you discover. Send me a DM on Instagram or tag me @itsgeorgebryant in a post with your biggest takeaway.

Special Invitation: The Montana Event!
Want to go deeper into alignment, identity, and scaling your business in a way that feels right? This is your chance to break through limiting beliefs, refine your business, and start operating in full alignment. Join the Montana Event!

• Spots are limited—secure yours now HERE.

Resources mentioned in the episode:

• Work With Me – Ready to build a business that aligns with YOU? Apply for private coaching here.
• Join the Alliance – Get access to my exclusive Relationship Beats Algorithms community for only $100/month. Join now.

Is Hustle Culture Destroying Your Health?

If you’re constantly pushing, grinding, and sacrificing yourself in the name of success, this episode is your wake-up call. What if the real key to thriving isn’t in working harder, but in taking better care of yourself?

Join me and my good friend Chad Potts—an ordained minister, double board-certified clinical pharmacist, and expert in faith, family, and health—as we dismantle the toxic hustle culture and reveal the three pillars of self-mastery: self-care, stress care, and soul care.

What You’ll Learn in This Episode:

• Why ignoring self-care is the fastest way to burnout.
• How stress affects your body, mind, and performance—and what to do about it.
• The truth about caffeine, sleep deprivation, and hidden stressors.
• How to create routines that fuel your energy, mental clarity, and longevity.
• Why soul care is the missing piece most entrepreneurs ignore.

Key Takeaways:
✔️Self-care isn’t a luxury, it’s a necessity—your body will force you to rest if you don’t choose to.
✔️Stress isn’t the enemy; your relationship to stress determines your success.
✔️Caffeine, lack of sleep, and constant hustle put you in a chronic stress state that ruins your decision-making.
✔️You can’t scale your business if you don’t scale yourself first.
✔️Soul care is the foundation—without it, nothing else will bring you lasting fulfillment.

Timestamps:
[00:00] – Why hustle culture is a lie and how it’s ruining entrepreneurs.
[03:00] – What is true self-care? It’s more than massages and vacations.
[07:00] – Stress will either be managed by you or will manage you.
[12:00] – The hidden dangers of caffeine and sleep deprivation.
[18:30] – The power of state change: How to reset your nervous system instantly.
[23:00] – The real definition of soul care and why it’s the key to everything.
[30:00] – The connection between faith, peace, and entrepreneurship.
[37:00] – How to integrate self-care, stress care, and soul care into your daily life.

Choose Your Next Steps:

Connect with Chad Potts

• Website: https://www.manalivecoaching.com/
• Podcast: The Rev Rx Podcast 
• Instagram: @chadpottspharmd

Want to go deeper? Join my community here

Special Invitation: The Montana Event!

Want to break free from burnout, master your mindset, and build a business that fuels you?

Join me at my next event in Montana! You’ll be surrounded by high-level entrepreneurs, getting hands-on guidance in self-mastery, customer journey creation, and marketing strategies that align with your soul.

DM me “EVENT” on Instagram and I’ll send you all the details!

Are You Stuck in the “More” Trap?

If you’ve ever felt like you’re doing everything right—following all the strategies, marketing hacks, and sales tactics—yet still find yourself exhausted and stuck, this episode is for you. What if the missing piece wasn’t doing more but actually being more?

This episode will challenge the way you think about success and offer you a powerful integrity audit that changed everything for me. If you’ve been grinding away but not seeing results, this conversation will reveal the real reason why and give you the exact steps to shift course.

What You’ll Learn in This Episode:

• The hidden trap that makes business feel like an uphill battle.
• Why **alignment—not effort—** is the key to long-term success.
• The brutal truth about why some entrepreneurs scale while others burn out.
• The simple but powerful integrity audit that transformed my business.
• How to shift from chasing success to naturally attracting it.

Key Takeaways:
✔️Your business reflects your internal state—if you’re out of alignment, your results will be too.
✔️People buy your energy and embodiment, not just your offer.
✔️The gap between advice and action creates resistance and self-doubt.
✔️If serving is beneath you, then leading is above you.
✔️A simple integrity audit can help you remove business bottlenecks and find clarity.

Timestamps:
[00:00] – The painful cycle of chasing more strategies but staying stuck.
[02:30] – The lesson that changed everything for me.
[04:45] – The two quotes that completely reframed my business approach.
[07:30] – Why your business will always be a reflection of you.
[11:00] – The integrity audit that will change how you operate.
[15:30] – The power of shifting from strategy to service.
[18:00] – The one prayer that exposed my biggest blind spots.
[19:30] – How to fix alignment issues and scale with ease.

Choose Your Next Steps:
Let’s Connect!

Found this episode valuable? DM me on Instagram (@itsgeorgebryant) and share your biggest takeaway!

Want to dive deeper? Join our community here.

Special Invitation: The Montana Event!

Want to work directly with me in an immersive experience with like-minded entrepreneurs? We’re just a few weeks away from my next event in Montana! This is your chance to break free from outdated business models, master your mindset, and build marketing strategies that actually align with YOU.

DM me “EVENT” on Instagram and I’ll send you the details! Spots are filling up FAST!

Are You Truly Aligned with Your Vision?

Do you ever feel stuck in your business, unsure if you’re making the right decisions, or struggling to charge what you’re worth? In this powerful episode, I sit down with world-renowned photographer and entrepreneur Sue Bryce to explore the true meaning of alignment, self-worth, and mastering your craft to build the business and life you deserve.

Sue has spent 35 years as an award-winning photographer and 25 years as an entrepreneur, coaching over 28,000 businesses on how to value themselves, charge what they’re worth, and operate in full alignment with their purpose. This episode is nothing short of a masterclass in self-belief, confidence, and success.

What You’ll Learn in This Episode:

• The real meaning of alignment and how to achieve it in your business and life
• Why self-worth determines your income and success
• How to charge what you’re worth and stop undervaluing your skills
• The power of manifestation: confirm, declare, and embody
• Overcoming imposter syndrome and stepping into mastery
• Why your business is like a garden—you grow it, not build it
• The daily rituals that create unstoppable success
• How authenticity is the highest energy frequency you can tap into
• Why burning things down isn’t the answer—learning how to pivot is

Key Takeaways:
✔️ “You don’t build a business, you grow one—just like a garden. It requires care, attention, and pruning.”
✔️“You can’t charge more if you don’t believe you’re worth more.”
✔️“Confidence comes from action, not overthinking.”
✔️“The synonym for manifestation is EMBODY. If you want something, you must live it every day.”
✔️“Your business should serve YOU, not become your prison.”
✔️“Authenticity is the highest frequency you can operate from—it changes everything.”

Episode Timestamps:
[00:00] - Introduction: Why Alignment is Everything
[02:00] - Meet Sue Bryce: Photographer, Entrepreneur, and Business Coach
[05:30] - The Journey to Mastery: Why Mastering Your Craft is the Key to Success
[11:00] - The $1 Million Check Exercise: How to Know if You’re in Alignment
[19:00] - The Hardest Lesson: Asking for More and Valuing Yourself
[27:00] - Self-Worth and Money: Why You Need to Work on Both
[35:00] - The Daily Rituals for Alignment and Manifestation
[41:00] - The #1 Thing That Knocks You Out of Alignment
[50:00] - Why Entrepreneurs Burn Out (and How to Avoid It)
[58:00] - The Power of Public Speaking and Social Media for Business Growth
[1:06:00] - Final Wisdom: The 3 Things You MUST Master for Success

Choose Your Next Steps:
Send Sue some love! Tag her on Instagram with your biggest takeaway from this episode.

• Instagram
• Website

Join our community of high-performing entrepreneurs