Welcome to a special re-run edition of The Mind of George Show, and our Back to School Series. 

Whether you’re a longtime listener or just tuning in, this episode is foundational. George revisits one of the most impactful solo episodes to date—the “Triangle of Death”—where he breaks down the 3 biggest mistakes entrepreneurs make in their customer journey. These are the blind spots that sabotage trust, conversion, and long-term business success, and this episode is a must-listen reminder of how to do it right.

George lays out a powerful framework for entrepreneurs at any stage—whether you’re trying to get to your first 10K month or scaling past seven figures. These three mistakes may seem simple on the surface, but they often go unnoticed and can be the silent killer of momentum and connection.

What You’ll Learn in This Episode:

• How to identify and fix the “Triangle of Death” in your customer journey
• Why empathy and timing are critical to success
• What to do instead of overloading your audience with content
• How to rebuild trust and connection through customer-centric communication
• Actionable steps to increase retention, results, and referrals
   

Key Takeaways:
✔️Zone of Doubt: That critical moment after a customer opts in or buys—don’t leave them hanging. Fill the emotional gap quickly and intentionally.
✔️Inverse Journey: Making it all about you instead of them. Your customer’s journey should always be focused on their results, not your accolades.
✔️Drown the Journey: Overloading your customer with too much too fast creates overwhelm and resistance. Ease them in with clarity and support.
 

Timestamps:
[00:00] – Intro to the Back to School Series + Episode Setup
[04:00] – Why the Triangle of Death kills momentum
[06:00] – Mistake #1: Zone of Doubt – commitment remorse and how it derails trust
[10:00] – Mistake #2: Inverse Journey – making it about your story instead of their transformation
[15:00] – Mistake #3: Drown the Journey – how to avoid overwhelming your audience
[20:00] – Leadership = communication that lands. Why implementation beats information
[23:00] – The ultimate responsibility of every entrepreneur
 

Your Challenge This Week

Audit your onboarding experience. Choose one touchpoint—whether it’s an opt-in email, first purchase confirmation, or DM follow-up—and ask:

• “Does this make the customer feel seen, safe, and supported?”
• Then make one small improvement to reduce doubt and increase clarity.

Resources Mentioned in the Episode:

• Customer Journey Training Video: DM George on Instagram for access
• The Catalyst by Jonah Berger – for deeper insights into behavior and customer motivation

Want to Go Deeper with George?
Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection

Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here 

Attend Live Events – Get in the room where long-term success is built: mindofgeorge.com/event