The Private Practice Pro

From Clicks to Clients: Mastering Your Therapist Profile for Business Growth


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Unleash your therapist directory profile power! Today we get to sit down with Ryan Schwartz, the mastermind behind Mental Health Match. Ryan’s passion for supporting independent therapists was the driving force behind creating his groundbreaking modern therapist directory. Throughout our conversation, he explains how to craft an engaging and effective therapist profile. Want expert insights into converting directory browsers into clients? You’ll get that and more in this can’t-miss episode!

Guest Bio:

Ryan Schwartz believes that therapists can heal our world, but only if they feel supported, connected, and able to thrive. That’s why he created a modern therapist directory that helps therapists grow their practice with the clients they love to work with. Prior to founding Mental Health Match, he was a communications strategist who used words and stories to bring people together and create social change. Ryan is also a co-founder of TherapistsDAO, a therapist community building the first large-scale clinic completely owned, governed, and designed by therapists. Ryan and his husband live in Portland, Oregon.

Mental Health Match is a therapist directory that knows the therapeutic relationship starts with your online presence - before a client even contacts you. Their smart matching technology makes sure you hear from only the clients who are a fit for your practice. And referrals come with insightful information about the client, their presenting issues, and what they seek in a therapist. With over 50,000 clients coming every month, Mental Health Match is a great way to find the therapists you want. That's why a recent survey by VeryWellMind found that 91% of therapists would recommend Mental Health Match to their colleagues. And now, you can try Mental Health Match for free for 90 days - just use referral code PPPro when you sign up.

https://mentalhealthmatch.com

[email protected]

Instagram: https://www.instagram.com/mentalhealthmatch/

In this Episode:

  • The truth about therapist directory ranking
  • Creating a therapist directory profile that attracts new clients
  • Considering the message your headshot sends
  • Using your profile to communicate with potential clients effectively
  • Crafting effective profile content
  • The importance of finding your niche

Highlights:

(3:14) - Three tips for creating a therapist directory profile that converts viewers into clients

(10:42) - The key elements of effective headshots and profile videos

(18:32) - Tips for crafting compelling profile content

(22:02) - The importance of establishing your niche

(27:03) - Recap of the main components that make up an engaging therapist profile

(31:54) - Kelley answers a listener’s question about AI’s impact on the therapy field

References:

ChatGPT → https://chat.openai.com

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

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The Private Practice ProBy Kelley Stevens, LMFT

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