Too many entrepreneurs are trying to market from a place of fear, confusion, and performance. But messaging only works when it’s rooted in identity.

In this powerful conversation, George sits down with Maya Elious, personal branding strategist and founder of Built to Impact, to explore how faith, clarity, and confidence fuel sustainable business growth. Together they dismantle the myth of fearlessness, unpack the dangers of performative success, and outline what it really takes to build a business aligned with your values, voice, and vision.

If you’ve been feeling misaligned, stuck, or unclear in your messaging—this is the reset you’ve been waiting for.

What You’ll Learn in This Episode

• Why your messaging falls flat when you don’t know your identity
• How to get clear on your values and use them to lead your business
• Why fearlessness is a myth—and what courage actually looks like
• How faith and stewardship unlock abundance and alignment
• The difference between performative success and lasting impact
• What it means to truly live the message you’re trying to market

Key Takeaways
✔️Fearlessness isn’t required—courage is.
✔️Your brand’s power lies in your clarity, not your charisma.
✔️Impact is measured by transformation, not transactions.
✔️If you can’t define your values, you can’t live them—or lead through them.
✔️Success without stewardship will collapse under pressure.
✔️The clearer you are on your calling, the easier it is to say no to distractions.
 

Timestamps
[00:00] – The power of identity in business
[03:45] – Why privilege should be a motivator, not a weight
[08:10] – How to lead from your values (and define them clearly)
[12:00] – From MySpace to multi-million-dollar messaging
[17:00] – Why people-pleasing robs you of your power
[21:00] – Breaking the myth of fearlessness
[25:00] – The connection between prayer, stewardship, and results
[30:00] – Clarifying your message by clarifying your mission
[36:00] – Messaging, money, and measuring impact
[42:00] – Burnout, distraction, and coming home to yourself
[47:00] – Maya’s future vision—and how she’s choosing peace over pressure

Your Challenge This Week

• Write down your top 5 values and journal how each one shows up (or doesn’t) in your business right now.
• Choose one way to align your message or offer with your values this week.
• DM @mayaelious and @itsgeorgebryant with your biggest breakthrough—we want to hear from you!

Resources Mentioned in the episode

• Get Maya’s Messaging Guide – mayaelious.com
• Calling in "The One": 7 Weeks to Attract the Love of Your Life - Katherine Woodward Thomas

Connect with Maya Elious

• Instagram: @mayaelious
• Website: www.mayaelious.com
• Podcast: “Work Hard, Live Soft”

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