Craft to Career

From DIY to Sold Out: How Monique Rapier Built a Viral Haircare Brand


Listen Later

What started as a college assignment turned into a viral business success. In this episode, I sit down with Monique Rapier of MMR Beauty, the powerhouse behind a hair oil brand that keeps selling out—again and again.

After years of struggling with hair that wouldn't grow, bald spots, and breakage, Monique dove into research and trial-and-error to create a formula that completely transformed her hair. Once she cracked the code, she began hand-making her product in small batches and shipping them herself. Fast forward to today—Monique now partners with fulfillment centers to keep up with demand, and her business has taken on a life of its own.

Once she cracked the code and after constant questions from her followers asking, "what product are you using?" Monique finally started her own company. She began selling the product, doing it all on her own in a small apartment. Fast forward to today - she now has a warehouse and fulfillment team to keep up with demand. Her business has taken a life of its own.

In this inspiring and practical conversation, Monique shares what it really takes to grow a product-based business from scratch. From her formulation process to her fulfillment journey, she's an open book. She also dives into the characteristics she's had to embrace—like vulnerability, consistency, and building trust—to grow an audience that keeps coming back.

In this episode, you'll learn:
  • How Monique formulated her own hair oil from scratch

  • The steps she took to move from kitchen batches to fulfillment centers

  • What it really takes to have a product that sells

  • How she grew (and keeps growing) on TikTok and social media

  • The key traits that helped her build trust and loyalty with her audience

If you're dreaming of launching your own product or want a behind-the-scenes look at building a brand that connects and converts, this episode is a must-listen. Links: MMR Beauty - Monique's hair oil mask that helps you grow long, healthy hair. Kajabi - Build online courses and membership with the BEST platform out there! FloDesk - Use code QUILTERSCANDY and save 50% off your first year.

...more
View all episodesView all episodes
Download on the App Store

Craft to CareerBy Elizabeth Chappell

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

323 ratings


More shows like Craft to Career

View all
Seamwork Radio: Sewing and Creativity by Seamwork

Seamwork Radio: Sewing and Creativity

726 Listeners

A Slob Comes Clean by Dana K. White: A Slob Comes Clean

A Slob Comes Clean

2,485 Listeners

Clutterbug - Real-Life Hacks and Tips to Declutter, Organize and Clean your Home Fast by Clutterbug

Clutterbug - Real-Life Hacks and Tips to Declutter, Organize and Clean your Home Fast

2,075 Listeners

The Lazy Genius Podcast by Kendra, The Lazy Genius

The Lazy Genius Podcast

6,651 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,065 Listeners

Threads Magazine Podcast: "Sewing With Threads" by Threads Magazine

Threads Magazine Podcast: "Sewing With Threads"

260 Listeners

The Long Thread Podcast by Long Thread Media

The Long Thread Podcast

215 Listeners

A Quilting Life Podcast by Sherri McConnell & Chelsi Stratton

A Quilting Life Podcast

335 Listeners

Windowsill Chats by Margo Tantau

Windowsill Chats

344 Listeners

The Quilter on Fire Podcast by Brandy

The Quilter on Fire Podcast

217 Listeners

Check Your Thread: Sewing More Sustainably by Zoe Edwards

Check Your Thread: Sewing More Sustainably

98 Listeners

How to Sell Your Stuff on Etsy by Lizzie Smiley

How to Sell Your Stuff on Etsy

321 Listeners

Inappropriate Quilters by Leslie and Rochelle

Inappropriate Quilters

360 Listeners

Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop by Dylan Jahraus | Etsy Business Coach and E-commerce Expert

Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

137 Listeners

Quilting on the Side by Andi Stanfield and Tori McElwain

Quilting on the Side

19 Listeners