Kristina Harrington is an eCommerce expert with no shortage of experience when it comes to easing the process of doing business with manufacturers. Having moved up the ranks with large equipment companies like Bucyrus and Caterpillar, she is now the President and COO of GenAlpha, a B2B eCommerce software business for equipment manufacturers.

In this episode, we hear about Kris’ career journey and how her work experiences took her from Wisconsin to Latin America and back to cofounding GenAlpha. She gives us a rundown of GenAlpha’s Equip platform and how manufacturers should be leveraging eCommerce and analytics to grow their business. Finally, we’ll get to hear about Kris’ agricultural side hustle and the lessons she’s learned from farming that have helped her in her career.

Make sure to visit ManufacturingHappyHour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.