For many employees, making the jump to entrepreneur or business owner can be both exciting and terrifying. There is a feeling of current success as a valued employee where structure and other support surrounds you. But making the leap to being sole owner and leader can be daunting.

In this episode, George Nenni shares his journey. Four years ago he left a solid career to launch Generation Digital, a consulting firm in the automotive space. He shares with Glenn Pasch, how he planned, what worked, what didn't and what kept him up at night.

He shares tactical advice for those in the audience who may be thinking of this move. Insightful, straightforward and always fun.

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About George Nenni

George is the founder and principal consultant of Generations Digital, a technology marketing consulting firm that empowers car dealers to eliminate advertising waste and maximize their marketing dollars.

He is the author of “A Car Dealers’ Guide to Digital Marketing” and “A Car Dealer's Guide to Google My Business”, both available on Amazon. George is also the creator of the GMBspy Chrome Extension, with over 9,000 weekly users, more than half from outside the U.S.

Nenni was the first employee hired by Dealer Specialties and for nearly three decades has been a leading educator on emerging technology in retail automotive. He is a highly sought-after industry speaker and has been published extensively in industry journals.

Connect with him on Linkedin
https://www.generationsdigital.com/

About Glenn Pasch:

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life. I want to help you generate success.”

Glenn Pasch is CEO of PCG Digital, an Inc 5000 agency that specializes in helping businesses create and deliver a modern retail experience to get customers raving, recommending & returning for more, then leverage it with digital marketing to connect with consumers of all