Are you still saying, "What I'd like to do is get you down here…"? That old-school, transactional approach is dead. In this episode of Dealer Talk with Jen Suzuki, we explore the relational selling mindset — the strategy that builds trust, boosts confidence, and creates lifelong customers.

Jen walks you through:

• The difference between transactional and relational selling

• How to connect with customers, uncover what matters, and avoid rushing the sale

• Using AI and smart word tracks to pivot conversations toward value, not just price

• The 5 "checkboxes" to establish rapport, confidence, and trust before asking for an appointment

• Real-world examples and exercises to shift your sales approach immediately

If you want to stop high-pressure selling and start building relationships that convert, this episode is your roadmap.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

So many people avoid calling internet leads — and it's not fear, it's lack of process. In this episode of Dealer Talk with Jen Suzuki, I break down my 3-step call framework that builds trust, uncovers what customers really want, and locks in appointments fast.

You'll learn:

• How to lead with helper vibes instead of "sales vibes."

• How to get into flex mode to understand their needs and preferences.

• How to confidently set appointments and ask for commitment.

No scripts. No robotic pitches. Just human-to-human connection that converts.

Perfect for BDC agents, sales consultants, and dealership leaders who want to level up their call game.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Unlock the secrets to mastering internet lead follow-up with Jen Suzuki! In this episode of Dealer Talk with Jen Suzuki, Jen dives deep into her aggressive, results-driven 72-hour follow-up cadence for internet leads. She shares proven strategies for phone calls, texts, voicemails, personalized videos, and AI-assisted messaging—designed to help dealerships convert more buyers, build trust, and stand out in a competitive market.

Whether you're a BDC rep, salesperson, or manager, Jen's insights will show you how to find the low-hanging fruit, engage customers with personalized content, and maximize your internet sales conversions. Tune in for actionable tips, real-world examples, and a few laughs along the way!

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In this solo episode, Jen Suzuki kicks off her new Sales Series with the energy, insight, and strategy that'll transform your phone calls into conversions.

Jen breaks down her favorite real-world techniques that work for inbound, outbound, internet, and service calls — the same tactics she teaches top-performing dealership teams across the country.

You'll learn:

• How to make an intro that hooks customers instantly

• How to use loyalty recognition to build instant trust

• How to sell the appointment before asking for it

• Why energy, benefits, and connection beat old-school sales scripts every time

• The "What are you doing right now?" technique that boosts same-day appointments

This episode is pure gold for salespeople, BDC agents, and managers who want to stand out on the phone and close more deals — without sounding robotic or desperate.

Tune in and get ready to level up your sales conversations!

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Get ready to meet Raul Gomila, General Manager of City Kia of Greater Orlando, and one of the highest-performing dealership leaders in the nation!

Jen Suzuki dives deep into Raul's playbook on leadership, management, and dealership growth — and how he built a championship culture that sells +/- 500 cars a month.

Raul shares how he turned an average store into a national powerhouse through daily coaching, empowering managers, and creating a customer-centric, ethical, high-performance culture. From handling downturns to motivating teams, promoting talent, and expanding massive service operations, Raul reveals what it truly takes to lead a winning dealership.

If you're a GM, sales manager, or dealership operator, this episode will fire you up with real-world strategies, leadership inspiration, and practical systems that drive results — no excuses, just execution!

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In this episode of Dealer Talk with Jen Suzuki, I break down how to take everything from the previous service advisor lessons — warm greetings, Job-Risk-Reward (JRR), analogies, and MPI preparation — and execute a 2.0 follow-up call that drives approvals.

I'll cover:

• How to personalize each call and start with a warm, human touch

• Using good news first to relax customers before addressing needed work

• Incorporating JRR and analogies to make repairs clear and relatable

• Strategies for texts and follow-ups when customers don't pick up

• Tracking approvals and keeping momentum for a seamless customer experience

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Learning concepts is only half the battle — the real skill comes from practice. In this episode of Dealer Talk with Jen Suzuki, I share an interactive activity from my live classes that helps service advisors take everything they've learned — from warm greetings to Job-Risk-Reward explanations and analogies — and put it into action using real MPIs.

I'll cover:

• How to use MPIs, photos, and videos to plan conversations

• Partnered role-play exercises to practice greetings, JRR, and analogies

• Tips for managers to coach their teams during practice

• Turning practice into confidence so live customer conversations feel effortless

• A weekly challenge: pick two MPIs, create analogies, practice, get feedback, and level up your team

When advisors practice in a safe environment, their confidence rises, explanations become clear, and customer trust — and approvals — soar.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Specs, millimeters, torque, hydraulic pressure… customers check out FAST when advisors go "full tech mode." That's where analogies change the game.

In this episode of Dealer Talk with Jen Suzuki, I share one of my favorite techniques that helps customers understand repairs without feeling overwhelmed: turning technical jargon into relatable stories.

I'll cover:

• Why customers decline work when they don't understand the language

• How to use simple, everyday analogies (like crayons, sneakers, or coffee filters)

• The power of humor and storytelling to reduce tension and win trust

• How to practice analogies as a team for fun, memorable customer experiences

• A weekly challenge: turn two MPI jobs into analogies and test them with your team

When you swap tech talk for real talk, customers nod, laugh, and approve more often. Analogies make the complex simple — and that's where credibility (and sales) live.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Most customers don't wake up excited to buy brake pads or a cabin filter. That's where YOU come in.

In this episode of Dealer Talk with Jen Suzuki, I reveal the secret weapon that service advisors across the country call their #1 takeaway from my classes: the J-R-R Formula (Job – Risk – Reward).

Here's what we cover:

• How to explain any repair in plain English without jargon

• Why "just listing repairs" kills approvals and trust

• The easy 3-step J-R-R approach that makes recommendations stick

• How to weave in humor + humanity to keep it real (and not salesy)

• A weekly challenge to put J-R-R into practice on brakes, tires, filters, alignments, and more

This is Trust-Building 101. When you use J-R-R, you stop sounding transactional and start sounding relational. And that shift is what customers respect — and approve.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

You can be the friendliest advisor in the world, but if a customer thinks their car will be ready in two hours and it takes six… you're the bad guy.

In this episode of Dealer Talk with Jen Suzuki, we're diving into one of the biggest customer killers in the service lane: unclear expectations. With most dealerships using XTime, it's time to master the features that turn it from a "fancy calendar" into a credibility booster.

You'll learn how to:

• Use XTime to set timelines, pickup windows, and updates that customers trust

• Eliminate surprises (because surprises in service = stress)

• Leverage transparency to build credibility and reduce complaints

• Give customers an action plan and communication plan before they leave the counter

• Flip complaints into compliments by following through on promises

Bottom line: clarity beats surprises. If you want to keep customers loyal and CSI scores high, you've got to be a professional expectation setter

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.