At PocketGamer Connects London, host Peggy Anne Salz sits down with Cameron Simon, CFO at Offroad Games, whose journey from mining in South Africa to “mining” player data in mobile gaming offers a fresh take on sustainable growth.

The interview grew out of a chance meeting at a dinner hosted by the Mobile Finance Collective, a new community bringing together finance leaders and founders in mobile apps and gaming, and surfaces some genuine gems along the way.

Drawing on a background in heavy industry, Cameron explains how exploration, capital discipline and long-term yield thinking translate directly into player acquisition, LiveOps strategy and monetisation in mobile games.

Key takeaways:

⛏️ The parallels between mining ore bodies and building player value, from discovery and development to maximising lifetime return

📊 How radical transparency around KPIs and runway builds trust and aligns teams around shared financial goals

🎮 Why CFOs who stay close to product and LiveOps make stronger growth decisions

💰 How Offroad Games approaches ad monetisation and D2C partnerships to unlock new revenue streams

🚀 Why sustainable growth and runway protection sit at the centre of every strategic decision

A candid conversation about capital discipline, growth strategy and what it takes to build a mobile studio that survives the cycle.

Chapters:

0:00 Cameron Simon: The "Jack of All Trades" CFO at Offroad Games

2:12 Translating Financial Data to Motivate the Team

3:34 From Mining in South Africa to Mobile Gaming in London

7:10 The Secret to Live Ops and Keeping a Game Fresh

8:29 Partnerships, D2C, and Ad Monetization

12:05 Sustainable Growth and Protecting the Team Runway

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