Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

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SUMMARY

In this episode of "Right About Now," host Ryan Alford interviews Chris Allen, star of Netflix’s "Million Dollar Secret." Chris shares his journey from finance to launching a beverage startup, and how reality TV fame has impacted his business and personal life. The conversation explores the challenges of building a personal brand, adapting to a global audience, and handling online scrutiny. Chris discusses leveraging his new platform for business opportunities and emphasizes the importance of authenticity, sales skills, and purpose in entrepreneurship. The episode offers insights into the intersection of business, media, and personal growth.

TAKEAWAYS

• Transition from finance to the beverage industry
• Experience and dynamics of reality TV, specifically "Million Dollar Secret"
• Importance of personal branding in business
• Challenges of online fame and social media discourse
• Current state and decline of the seltzer market
• Strategies for engaging a global audience with non-alcoholic beverages
• Monetizing reality TV fame and aligning business interests with fanbase
• Importance of content creation and social media engagement
• Key business skills: sales and influence
• Defining success beyond fame and the importance of purpose in decision-making

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