Episode 330: What do forensic science and floral design have in common? For Amy McCord, founder of Flower Moxie, they're both part of the same unlikely journey – one that started with a $100 wedding, a box of Sam's Club roses, and a lot of tears.

In this episode, Lori and Vonda sit down with Amy to talk about how she went from working in a biochemistry lab to building one of the most recognized floral education brands in the industry. Amy shares the real story behind Flower Moxie, her new book Blooms Every Day, and why she believes the DIY floral space isn't a threat to florists – it's an opportunity.

In this episode we cover:

• How Amy turned a side hustle into a full floral empire
• The moment she knew Flower Moxie was really going to work
• What florists can learn from the DIY wedding market
• Why social media is changing bride expectations (and what to do about it)
• The leadership lessons that transformed her team and her business
• Behind the scenes of writing and shooting Blooms Every Day

Connect with Amy

Website: flowermoxie.com
Instagram: @flowermoxie
Pre-order her book: geni.us/BloomsEveryDay

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist