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In this episode of Fraudology Karisse Hendrick welcomes Patrick Hall, Product Architect at Persona, for an in-depth exploration of the cutting-edge world of online fraud prevention and identity verification. Patrick, with his rich background in fraud fighting at industry giants like DoorDash, Uber, and BlackRock, offers listeners a unique perspective on the challenges and innovations shaping the trust and safety landscape. The conversation kicks off with a deep dive into the complexities of KYC (Know Your Customer) processes in modern marketplaces, revealing how fraudsters exploit vulnerabilities in referral programs and delivery systems.

As the discussion unfolds, Patrick illuminates the rapid evolution of fraud tactics, from easily detectable visual manipulations to sophisticated AI-generated fake IDs that can deceive even trained human eyes. He introduces the concept of "time-based fraud" in delivery services, a growing concern where fraudsters manipulate time-based payment systems for illicit gains. The episode also delves into the critical role of behavioral analysis and pattern recognition in identifying linked fraudulent accounts, showcasing how Persona's innovative graph product helps detect these intricate fraud networks.

Throughout the conversation, Patrick and Karisse address the challenges faced by trust and safety teams in justifying investments and balancing risk management with business growth. They offer valuable insights on building compelling narratives using data to secure executive buy-in for trust and safety initiatives. The episode concludes with a thoughtful discussion on the importance of self-care and maintaining perspective in the relentless fight against fraud.

Don't miss this opportunity to enhance your fraud-fighting toolkit – listen now and join the conversation on protecting digital trust in today's complex online ecosystem.

To Connect with Patrick:

https://www.linkedin.com/in/pathall1/

To register for the upcoming demo/webinar with Persona:

https://crowdcast.io/c/585cz8yzb1ga

Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line.

Connect with her on LinkedIn

She brings her experience, expertise, and extensive network of experts to this podcast weekly, on Tuesdays.