“It’s not about the beer anymore—it’s about the kind of meaningful conversations you’d have over a beer with a friend.”

This episode with Steve Holloway truly left me inspired and motivated. Hearing Steve’s journey from starting Between Two Beers in a Hamilton garage with no expectations to building an award-winning podcast with millions of downloads is the ultimate proof that with the right mindset and strategy, success in podcasting is within reach.

Steve’s insights into the behind-the-scenes effort it takes to craft compelling episodes and grow an engaged audience are invaluable for anyone in the podcasting space. His story is not just about success but about the love for storytelling and the dedication to showing up, even when the odds seem against you. 

It’s an episode that reminds us why we do what we do as podcasters, and I couldn’t be more excited to share it with everyone.

– Niall Mackay

Key Takeaways:

• Start with a Purpose and Passion - Authentic conversations were the foundation of Between Two Beers. Passion fueled their growth despite no initial financial returns.
• Preparation is Everything - Extensive guest research and storyboarding led to a seamless listening experience. Great podcasts require behind-the-scenes effort.
• The Long Game in Podcasting - Building an audience requires patience, consistent content, and a strategic approach to social media and promotion.
• Monetization Comes Later - It took years before their podcast became financially viable. Reinvesting early profits into marketing and production was crucial.
• Leverage Media Partnerships - Collaborating with media outlets and crafting compelling press angles helped their podcast reach new audiences.

Chapters and Timestamps

03:00 - Steve recounts starting the podcast with his friend Seamus in a Hamilton garage.
07:00 - The importance of perseverance in podcasting and how their passion fueled them through challenging years.
09:00 - How meticulous research transformed their interviews into unforgettable storytelling experiences.
18:00 - Partnering with ACC and investing in social media to expand their reach.
24:00 - Steve discusses the financial realities of podcasting and reinvesting in growth
30:00 - The importance of identifying your niche and committing to long-term goals.
36:00 - Writing press releases to promote podcast episodes in news outlets.

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