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What happens when an MSP goes all-in on a hyper-specific niche most people would avoid? In this episode, we sit down with Chris McHale of SPK and Associates, who reveals how her MSP scaled to 30 employees by targeting a neglected business unit inside engineering companies. And the best part? Little competition.

Chris shares the tough leadership lessons she learned as a technical founder, how she avoided the commoditization trap, and why building domain expertise can unlock outsized growth and sticky clients.

Chapters:
0:00 - Intro
1:26 - Starting SPK and picking her niche
18:40 - Digging deeper into her niche
34:57 - How she differentiates today
1:01:48 - How does her niche affect hiring and culture?
1:09:43 - Co-managed and their vertical
1:13:22 - MSP Titan Questions

Connect more with Damien and Chris:
Damien: https://www.linkedin.com/in/dstevens
Chris: https://www.linkedin.com/in/chrismchalekling/

🎙 Listen on audio:
Apple Podcast: https://podcasts.apple.com/us/podcast/msp-mindset-with-damien-stevens/id1669572779
Spotify: https://open.spotify.com/show/5B1k3Z8qXBGBSCJeSScjBE?si=c5d185c306064520

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