Gary Arndt, Allison McCoy, and Bobby Fleshman delve into the process of creating a new beer, discussing the idea of a 'taxonomy of alcohol' and how their new beer 'Little Tornado' came to be. From the inspiration and design behind the beer to the marketing challenges faced, get an inside look at the intricacies of brewing and branding.

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TIMELINE

00:00 Science is Physics or Stamp Collecting

00:28 Exploring the Taxonomy of Alcohol

01:19 The Creation of a New Beer

02:34 Designing and Naming Challenges

05:06 Marketing and Branding Strategies for New Beers

17:29 The Story Behind 547 and Toronado

20:26 The Future Family of 547

22:20 Conclusion and Farewell

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CREDITS

Hosts:

Bobby Fleshman

Allison Fleshman

Joel Hermansan

Gary Ardnt

Music by Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

Mentioned in this episode:

Gary's Everything Everywhere Daily - 5 Year Anniversary

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