Today's episode spotlights Arlin Sorenson, a pivotal figure in the tech industry and founder of Heartland Technology Solutions and HTG Peer Groups, now known as ConnectWise Evolve. Arlin has shifted his focus from running his IT company to mentoring tech leaders and enhancing business growth through peer accountability. We'll uncover how his upbringing on an Iowa farm ignited his entrepreneurial journey, turning a hobby into a multimillion-dollar business through strategic mergers and targeting rural markets. Arlin discusses the transformative impact of peer groups on business strategy and personal development,

blending deep faith with professional guidance to help tech leaders achieve personal fulfillment and shape their legacies.

Chapter:

0:00 - Intro

1:36 - Arlin's journey into peer groups

5:25 - What is involved in a peer group?

10:57 - Having a plan and saying "no"

18:21 - Digging deeper into Arlin's HTB origins

31:36 - Why invest in HTG over your own MSP?

39:53 - Biggest takeaways from being in a peer group

56:16 - Why is Arlin's zone of genius?

1:00:46 - How do you integrate faith and work?

1:07:35 - Future challenges for MSPs?

📧 Sign up for our weekly newsletter: https://bit.ly/3RodAxS 

🛫 See how Servosity can help improve your MSP’s backups: https://bit.ly/4cxsCcI 

🥷 Steal Servosity's process: https://bit.ly/3xtAblA

🤝 Connect with Arlin: LinkedIn: https://www.linkedin.com/in/asorensen/

🤝 Connect with Damien:  LinkedIn: https://www.linkedin.com/in/dstevens

📺 Watch on YT: https://www.youtube.com/channel/UCbzzyR7yX9l9XQaZCBp0v0g