Global soccer giants Manchester United and Bayern Munich are tapping into fan passion and unlocking new revenue streams through strategic e-commerce initiatives. On this episode of StreamTime Sports hosts Nick Meacham and Chris Stone are joined by guest Tarek Müller, co-founder of SCAYLE and Thomas Pyer, Director of Growth, to deep dive into the evolution of e-commerce and how large the opportunity is for sports properties.Key Talking Points

• How have purchasing habits changed and why has sports been slow to adopt e-commerce?
• What makes sports properties uniquely positioned for e-commerce success?
• How can sports grow to be seen as recognised lifestyle brands?
• Why is e-commerce the crucial link in building a thriving DTC ecosystem?
• How and why should sports break from the traditional licensing model?