Media Savvy with Bonnie Taub-Dix

From Kitchen to Camera: Raeanne Sarazen’s Guide to Recipe Writing and Media Mastery

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In this episode of the Media Savvy Podcast, I had the pleasure of chatting with Raeanne Sarazen, the award-winning author of The Complete Recipe Writing Guide. Raeanne is not just a recipe-writing expert; she’s a seasoned food stylist and media personality who had embraced the limelight even before the release of her book. We delve into her journey from a reluctant media participant to a confident and sought-after interviewee, while uncovering the secrets behind crafting impeccable recipes and mastering the art of food styling.

Whether you’re an aspiring food writer, a seasoned stylist, or just curious about what it takes to write recipes for publication, this episode is packed with actionable tips and inspiring advice. Raeanne’s honesty about her challenges and triumphs in media will resonate with anyone looking to elevate their career.

Oh — and you’ll also see why Raeanne almost made me cry! 

 

What You’ll Learn in This Episode:

  1. Raeanne’s journey into recipe writing and what inspired her award-winning book.
  2. How Raeanne overcame her initial discomfort with media interviews and her tips for stepping into the spotlight.
  3. The key elements editors look for in a recipe and how to avoid common pitfalls.
  4. How to balance creativity with precision when writing recipes for publication.
  5. Tips for adapting recipes for different platforms: cookbooks, magazines, blogs, and brand collaborations.
  6. Raeanne’s process for preparing for media interviews, including food demos and crafting memorable soundbites.
  7. Top three tips for food styling that will make your dishes shine on camera.
  8. Advice for aspiring recipe developers and food writers on where to start and how to stand out.

    9.  

    Quote from the Episode:

    • "The story behind the recipe is just as important as the ingredients themselves." – Raeanne Sarazen

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      Raeanne’s Resources:

      • The Complete Recipe Writing Guide by Raeanne Sarazen on Amazon
      • LinkedIn: https://www.linkedin.com/in/raeannesarazen/
      • Instagram: https://www.instagram.com/rsarazen/
      • Website: https://raeannesarazen.com/  (sign up for her newsletter)
      • Connect with Raeanne via email.

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        Bonnie’s Resources:

        • Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
        • Bonnie’s website: https://betterthandieting.com 
        • BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
        • Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe 
        • Follow Bonnie on Social Media: 
          • Instagram:@bonnietaubdix and     
                            @BTDmedia
          X (Twitter):      @eatsmartbd
          Facebook: @BonnieTaubDix.RDN
        • Threads: https://www.threads.net/@bonnietaubdix 
        • Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
        • Get in touch: [email protected]
        • Download a free chapter of Bonnie’s latest book

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          Let’s Connect!

          For more media tips and podcast updates, follow me on Instagram @BTDmedia. Don’t forget to subscribe to the Media Savvy Podcast and leave a review to help share your thoughts with us and for helping us to deliver conversations like this one!

          Thank you for tuning in to the Media Savvy Podcast! Until next time, keep shining and making your mark. 

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