Most experts and entrepreneurs spend hours on Instagram or Facebook — but the real goldmine for media, business, and career growth is LinkedIn.

In this episode of Media Savvy, LinkedIn strategist Gisela Bouvier shares how to transform your profile into a powerful tool for visibility, credibility, and high-value connections. Discover how to:

If you’ve been overlooking LinkedIn, this is your guide to making the most of the platform — and turning it into one of your most valuable business tools.

Listen now on your favorite podcast app or watch us on YouTube.

Get in touch with Gisela:

Check out her Media Reel here & download her Media Kit!

Gisela on LinkedIn: https://www.linkedin.com/in/giselabouvier/ 

Gisela’s email: [email protected] 

Connect with Bonnie:

Description:

In this solo episode, Bonnie shares how to reframe competition as a tool for growth instead of something that holds you back. You you heard that right, you rivals could be your teachers. You’ll hear why comparing your messy behind-the-scenes to someone’s polished highlight reel is never a fair fight, how to turn envy into education, and why today’s competitor could be tomorrow’s mentor or collaborator. Plus, Bonnie shares personal stories and strategies to help you stop shrinking and start reaching out.

In this episode:

 Want more media tips? DM me MEDIA @BTDmedia and let’s get you seen, heard, and paid.

Connect with Bonnie:

Maybe you’ve had the idea tucked away for years… or maybe a literary agent or publisher has come knocking, and you're not sure what to do next. Either way, today’s episode will help you finally move forward with confidence.

My guest is Meghan Stevenson, a former editor at Simon & Schuster and Penguin who now runs a boutique publishing consultancy helping experts, entrepreneurs, and thought leaders land traditional book deals—with clients earning over $6 million in deals from publishers like Penguin Random House, Wiley, and Hay House.

In this episode, Meghan shares:

What publishers are really looking for in a nonfiction how-to book

Her secret-sauce method that gets her clients agents (and deals!)

The biggest mistakes first-time authors make when pitching

Traditional vs. self-publishing: What’s best for credibility, visibility, and growth

How to use your book to land media opportunities and grow your business

Her advice for overwhelmed aspiring authors (hint: you don’t need to be “a writer”)

Whether you’re ready to start writing or still sitting on a brilliant book idea, this episode will help you finally take the leap.

Connect with Meghan:

Website: meghanstevensonbooks.com

Email: [email protected]

Instagram: @megstevenson

Tiktok: @meghan.stevenson.books

YouTube: @meghanstevenson

Connect with Bonnie:

Enjoying the show?

Have you ever looked around and thought, “Why bother? Someone’s already doing what I want to do”?

If that sounds familiar, this episode is for you.

In today’s solo episode, I’m sharing my honest, behind-the-scenes take on how I’ve stayed visible (and valuable) in the media world for decades — without chasing every trend or trying to be someone I’m not.

From reinventing myself as the media landscape evolved to embracing inspiration without falling into comparison, I’ll show you why you don’t need a huge following to make a lasting impression — you just need your voice, your values, and a willingness to stay curious.

You’ll hear about:

Why staying relevant has nothing to do with being trendy — and everything to do with being valuable

How I’ve pivoted across decades of media shifts (from talk shows to TikTok)

Why brands chose to work with me — even without a massive social following

The difference between emulating and copying — and why learning from others is smart, not shameful

My go-to tips for staying visible and authentic in a crowded space

Whether you’re just getting started in media or you’re trying to find your footing again, this episode is your pep talk, strategy session, and reality check — all in one.

Because the truth is: there’s room for you.

Connect with Bonnie’s:

Think you have to be on camera to work in media? Think again.

In this episode of The Media Savvy Podcast, I sit down with Melissa Mitri, MS, RDN, a media dietitian, consultant, and freelance writer whose name regularly appears in top publications… without needing to be in the spotlight.

We talk about how to break into big media, how to build real relationships with editors and brands, and how to thrive as an introvert or time-strapped professional in today’s fast-paced media world.

What we cover:

About Melissa:

 Follow Melissa on Instagram: @melissamitri.rd

Connect with Bonnie:

What happens when the spotlight doesn’t feel exciting… but heavy?

If you’ve ever stood on a stage, hit “record” on your phone, or even just spoken up in a meeting and thought, “What if I mess this up?” — this episode is for you.

In today’s solo episode, I’m taking you behind the scenes of a recent high-stakes presentation where I spoke to a room full of my peers—fellow dietitians—about something no one else was really talking about: job dissatisfaction in our profession.

And yes... I was nervous.

After decades in the media, that might sound surprising. But here’s what I’ve learned: confidence isn’t something you find once—it’s something you build over and over again.

A story about the very first time I stood on stage in front of 1,500 people

Why speaking to peers hits harder (and feels more personal)

How to manage nerves when the pressure’s on

The myth of “flawless” speakers — and what audiences actually remember

My 3-part “Confidence Triangle” that helps speakers show up prepared and powerful

Why visibility is about more than being seen—it’s about making an impact

And remember:  if the spotlight feels a little heavy? That’s okay. It just means your voice carries weight!

Connect with Bonnie:

Episode Summary:

They explore how Nicole’s approach to business mirrors the essential skills needed for media success: knowing your audience, crafting a powerful message, and delivering it with authenticity. You'll also hear about her game-changing 15-minute CEO ritual, her innovative "silent podcast," and her best advice for balancing ambition with everyday life.

What You’ll Learn:

Connect with Nicole:

Connect with Bonnie:

Think you need to be an extrovert, a supermodel or have 10 years of experience to get quoted in the media? Think again.

In this empowering episode of the Media Savvy Podcast, I’m busting 5 of the most common myths that hold brilliant, talented people back from becoming media contributors, podcast guests, brand partners, and go-to experts.

We’ll cover:

Plus, I’ll share real-life stories from my media journey and clients I’ve coached, along with practical tips you can use right now to take your next step.

If this episode lights a fire in you, let’s talk. Book a discovery call and let’s uncover how to build your media brand and your bank account—on your terms. My contact info is in the show notes or DM me on Instagram @BTDmedia.

 Tune in, take notes, and let’s turn your voice into visibility.

And by the way—you’re looking mighty media savvy today.

Bonnie’s Resources:

Episode Summary:

Plus, Bonnie offers her own behind-the-scenes insights from her role as a panelist for the US News Best Diets survey, offering a unique perspective on how trends influence headlines, health decisions, and public perception.

In This Episode, You’ll Learn:

Golden Moments:

Why You Should Listen:

Shannon’s Resources: 

Website: shannoncrocker.ca 

Shannon IG: @shannoncrocker.rd https://www.instagram.com/shannoncrocker.rd/ 

Linkedin: https://www.linkedin.com/in/shannoncrockerrd/  

Spark website: sparknutritioncommunications.ca (under construction, the new site will be up by early next week!)

Spark IG: @sparkrds  https://www.instagram.com/sparkrds/ 

Spark Linkedin: https://www.linkedin.com/company/spark-nutrition-communications/

Bonnie’s Resources:

Let’s Connect! For more media tips and podcast updates, follow me on Instagram @BTDmedia. Don’t forget to subscribe to the Media Savvy Podcast and leave a review to help share your thoughts with us and for helping us to deliver conversations like this one!

Media doesn’t just give you exposure—it gives you authority. And when leveraged strategically, that authority can open doors, attract clients, and position you as a trusted expert in your field.

In this episode of The Media Savvy Podcast, I’m sharing:

The media world moves fast, but opportunities don’t just happen—you create them. Learn how to step into the spotlight with confidence and turn media features into tangible business success.

Ready to take your media presence to the next level? My course, "How to Work With Media & Make Media Work for You," gives you step-by-step strategies to land features, secure partnerships, and build long-term credibility.

Join now!  https://btdmedia.teachable.com/p/media-masterclass

Bonnie’s Resources: