In this lively conversation, I’m joined by Carolyn O’Neil, an original voice in nutrition media and a true powerhouse who has built a career that continues to evolve. We talk about what media longevity really looks like, how to reinvent yourself without starting over, and why credibility still matters more than chasing trends.

Carolyn shares insights from her journey across television, writing, travel, and podcasting, along with the mindset shifts that have helped her stay confident, relevant, and trusted over time.

In this episode, we discuss:

Key takeaway:

Connect with Carolyn O'Neil:

Carolyn’s Website: https://www.carolynoneil.com/ 

Carolyn’s Book: Southern Living Slim Down South Cookbook: Eating well and living healthy in the land of biscuits and bacon

 https://www.amazon.com/Southern-Living-Slim-South-Cookbook/dp/0848742826 

Carolyn’s Podcast: Watch What You Eat: https://thespoon.tech/watch-what-you-eat-with-carolyn-oneil/ 

Connect with Bonnie:

Not all reporters work the same way, and learning how to spot the difference can save you time, frustration, and a lot of unnecessary stress.

In this episode, Bonnie breaks down the three types of reporters she’s encountered throughout her career, from true collaborators to rushed deadline-fillers to those who expect far more than they should. You’ll learn how to recognize each type early, how to respond professionally, and what to say when a media request crosses the line.

Bonnie also shares practical language you can use to protect your time, set boundaries, and still maintain strong media relationships. Whether you’re new to media or have been doing this for years, this episode will help you approach interviews with more confidence and clarity.

How to spot the difference between supportive, rushed, and problematic reporters

Red flags that signal when a media request may not be worth your time

What you can say to avoid unpaid labor and unnecessary aggravation

How setting boundaries can actually increase respect

Why not every media opportunity deserves a yes

Getting Quoted Isn’t the Win — Getting Invited Back Is

Most people think landing a quote is the goal when working with media.

In this short solo episode, Bonnie shares a behind-the-scenes moment that perfectly illustrates the difference between a one-time media appearance and becoming a trusted expert reporters rely on again and again.

Drawing from decades of experience on both sides of the byline, Bonnie breaks down:

If you want to build long-term media credibility (not just chase clips), this episode is for you.

 Listen now and start showing up like the expert editors love working with.

Connect with Bonnie:

Does public speaking make you sweat? Shake? Want to run and hide under the table?

You’re not alone — and this week’s guest is here to help you flip the script on stage fright.

Linda Ugelow (that’s YOU-guh-lo) is a speaking and confidence coach, vocal expert, and author of Delight in the Limelight. She once dreaded speaking herself — now she helps professionals, authors, and entrepreneurs turn fear into freedom in front of the mic, camera, or boardroom.

We’re talking emotional fears, physical symptoms (hello, dry mouth and shaky hands), voice control, filler words, and the real reason confidence isn’t optional if you want to show up and stand out in your career.

Whether you’re prepping for media interviews, workplace presentations, or just want to stop second-guessing yourself every time you speak up — this episode is for you.

 Tune in to learn:

Because confidence isn’t just for the spotlight — it’s for every room you walk into.

Website: lindaugelow.com 

Email: [email protected]

LinkedIn:  LinkedIn profile

Instagram: @lindaugelow

Linda’s book: Delight in the Limelight: Overcome Your Fear of Being Seen and Realize Your Dreams

Episode Summary:

Whether you write for brands, consult for companies, or lend your expertise to journalists, we’re discussing the countless ways to get seen (and paid) without ever going live. You’ll learn how to position yourself as a trusted voice, create value behind the curtain, and grow a career that works for your personality and your goals.

In this episode, you’ll learn:

Mentioned in this episode:

If you enjoyed this episode, don’t forget to:

Connect with Bonnie:

Mic Shy? Camera Shy? No Problem: Why Media Isn’t Just About the Spotlight - Part I

When people think about “working with the media,” they picture TV lights, live interviews, or influencers pointing at captions on TikTok. But the truth? That’s only a small slice of what media is about.

In this episode, I take you behind the curtain of my own recent conference experience — where I wasn’t representing a brand, I was the brand. I’ll share what I learned from standing at my own booth, talking with dozens of dietitians and health professionals who admitted they weren’t pursuing media… not because they didn’t want to, but because they were afraid.

Inside this episode you’ll hear:

If you’ve ever whispered to yourself, “media isn’t for me,” this episode is here to prove otherwise.

 Tune in to Part 2 next, where I’ll share the powerful off-camera media roles that could be your perfect fit.

Connect with Bonnie:

When Gillean Barkyoumb came to me for media coaching, she was working full-time, raising two little ones (now three!), and dreaming of more. We created a strategy to help her carve out time for media work—and today, she’s a thriving entrepreneur and voice you’ll definitely want to hear from.

In this episode, we talk about:

• What gave her the confidence to start showing up in media

• How she balances business, family, and her popular Supper Club

• Tips for dietitians ready to pivot into media work

 Follow, review, and share if you loved this episode.

Connect with Gillean:

Instagram → @itsgillean

Connect with Bonnie:

Ever wonder how media exposure can actually pay your bills? In this episode of The Media Savvy Podcast, Bonnie Taub-Dix breaks down the real ways to turn media appearances into income — without paying a PR firm a dime.

From TV interviews and article quotes to podcasts, recipe development, sponsored content, consulting, webinars, and more — Bonnie shows you how to leverage your expertise, build credibility, and create multiple revenue streams.

She also busts common myths: ego-boosting media features won’t pay the rent, and you should be getting paid for your time and knowledge, not handing over cash to strangers.

Tune in for practical tips, mindset shifts, and real-life examples that will have you saying: “I can do this!”

Key Takeaways:

Why media is the front door — and where the money really waits inside

How to turn a single media feature into long-term opportunities

Behind-the-scenes ways to monetize your expertise even if you’re camera shy

The secret to landing paid gigs without paying a PR agency

How to position yourself for brands, webinars, speaking, and consulting

Connect with Bonnie:

Most experts and entrepreneurs spend hours on Instagram or Facebook — but the real goldmine for media, business, and career growth is LinkedIn.

In this episode of Media Savvy, LinkedIn strategist Gisela Bouvier shares how to transform your profile into a powerful tool for visibility, credibility, and high-value connections. Discover how to:

If you’ve been overlooking LinkedIn, this is your guide to making the most of the platform — and turning it into one of your most valuable business tools.

Listen now on your favorite podcast app or watch us on YouTube.

Get in touch with Gisela:

Check out her Media Reel here & download her Media Kit!

Gisela on LinkedIn: https://www.linkedin.com/in/giselabouvier/ 

Gisela’s email: [email protected] 

Connect with Bonnie:

Description:

In this solo episode, Bonnie shares how to reframe competition as a tool for growth instead of something that holds you back. You you heard that right, you rivals could be your teachers. You’ll hear why comparing your messy behind-the-scenes to someone’s polished highlight reel is never a fair fight, how to turn envy into education, and why today’s competitor could be tomorrow’s mentor or collaborator. Plus, Bonnie shares personal stories and strategies to help you stop shrinking and start reaching out.

In this episode:

 Want more media tips? DM me MEDIA @BTDmedia and let’s get you seen, heard, and paid.

Connect with Bonnie: