Episode Summary:

Whether you write for brands, consult for companies, or lend your expertise to journalists, we’re discussing the countless ways to get seen (and paid) without ever going live. You’ll learn how to position yourself as a trusted voice, create value behind the curtain, and grow a career that works for your personality and your goals.

In this episode, you’ll learn:

Mentioned in this episode:

If you enjoyed this episode, don’t forget to:

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Mic Shy? Camera Shy? No Problem: Why Media Isn’t Just About the Spotlight - Part I

When people think about “working with the media,” they picture TV lights, live interviews, or influencers pointing at captions on TikTok. But the truth? That’s only a small slice of what media is about.

In this episode, I take you behind the curtain of my own recent conference experience — where I wasn’t representing a brand, I was the brand. I’ll share what I learned from standing at my own booth, talking with dozens of dietitians and health professionals who admitted they weren’t pursuing media… not because they didn’t want to, but because they were afraid.

Inside this episode you’ll hear:

If you’ve ever whispered to yourself, “media isn’t for me,” this episode is here to prove otherwise.

 Tune in to Part 2 next, where I’ll share the powerful off-camera media roles that could be your perfect fit.

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When Gillean Barkyoumb came to me for media coaching, she was working full-time, raising two little ones (now three!), and dreaming of more. We created a strategy to help her carve out time for media work—and today, she’s a thriving entrepreneur and voice you’ll definitely want to hear from.

In this episode, we talk about:

• What gave her the confidence to start showing up in media

• How she balances business, family, and her popular Supper Club

• Tips for dietitians ready to pivot into media work

 Follow, review, and share if you loved this episode.

Connect with Gillean:

Instagram → @itsgillean

Connect with Bonnie:

Ever wonder how media exposure can actually pay your bills? In this episode of The Media Savvy Podcast, Bonnie Taub-Dix breaks down the real ways to turn media appearances into income — without paying a PR firm a dime.

From TV interviews and article quotes to podcasts, recipe development, sponsored content, consulting, webinars, and more — Bonnie shows you how to leverage your expertise, build credibility, and create multiple revenue streams.

She also busts common myths: ego-boosting media features won’t pay the rent, and you should be getting paid for your time and knowledge, not handing over cash to strangers.

Tune in for practical tips, mindset shifts, and real-life examples that will have you saying: “I can do this!”

Key Takeaways:

Why media is the front door — and where the money really waits inside

How to turn a single media feature into long-term opportunities

Behind-the-scenes ways to monetize your expertise even if you’re camera shy

The secret to landing paid gigs without paying a PR agency

How to position yourself for brands, webinars, speaking, and consulting

Connect with Bonnie:

Most experts and entrepreneurs spend hours on Instagram or Facebook — but the real goldmine for media, business, and career growth is LinkedIn.

In this episode of Media Savvy, LinkedIn strategist Gisela Bouvier shares how to transform your profile into a powerful tool for visibility, credibility, and high-value connections. Discover how to:

If you’ve been overlooking LinkedIn, this is your guide to making the most of the platform — and turning it into one of your most valuable business tools.

Listen now on your favorite podcast app or watch us on YouTube.

Get in touch with Gisela:

Check out her Media Reel here & download her Media Kit!

Gisela on LinkedIn: https://www.linkedin.com/in/giselabouvier/ 

Gisela’s email: [email protected] 

Connect with Bonnie:

Description:

In this solo episode, Bonnie shares how to reframe competition as a tool for growth instead of something that holds you back. You you heard that right, you rivals could be your teachers. You’ll hear why comparing your messy behind-the-scenes to someone’s polished highlight reel is never a fair fight, how to turn envy into education, and why today’s competitor could be tomorrow’s mentor or collaborator. Plus, Bonnie shares personal stories and strategies to help you stop shrinking and start reaching out.

In this episode:

 Want more media tips? DM me MEDIA @BTDmedia and let’s get you seen, heard, and paid.

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Maybe you’ve had the idea tucked away for years… or maybe a literary agent or publisher has come knocking, and you're not sure what to do next. Either way, today’s episode will help you finally move forward with confidence.

My guest is Meghan Stevenson, a former editor at Simon & Schuster and Penguin who now runs a boutique publishing consultancy helping experts, entrepreneurs, and thought leaders land traditional book deals—with clients earning over $6 million in deals from publishers like Penguin Random House, Wiley, and Hay House.

In this episode, Meghan shares:

What publishers are really looking for in a nonfiction how-to book

Her secret-sauce method that gets her clients agents (and deals!)

The biggest mistakes first-time authors make when pitching

Traditional vs. self-publishing: What’s best for credibility, visibility, and growth

How to use your book to land media opportunities and grow your business

Her advice for overwhelmed aspiring authors (hint: you don’t need to be “a writer”)

Whether you’re ready to start writing or still sitting on a brilliant book idea, this episode will help you finally take the leap.

Connect with Meghan:

Website: meghanstevensonbooks.com

Email: [email protected]

Instagram: @megstevenson

Tiktok: @meghan.stevenson.books

YouTube: @meghanstevenson

Connect with Bonnie:

Enjoying the show?

Have you ever looked around and thought, “Why bother? Someone’s already doing what I want to do”?

If that sounds familiar, this episode is for you.

In today’s solo episode, I’m sharing my honest, behind-the-scenes take on how I’ve stayed visible (and valuable) in the media world for decades — without chasing every trend or trying to be someone I’m not.

From reinventing myself as the media landscape evolved to embracing inspiration without falling into comparison, I’ll show you why you don’t need a huge following to make a lasting impression — you just need your voice, your values, and a willingness to stay curious.

You’ll hear about:

Why staying relevant has nothing to do with being trendy — and everything to do with being valuable

How I’ve pivoted across decades of media shifts (from talk shows to TikTok)

Why brands chose to work with me — even without a massive social following

The difference between emulating and copying — and why learning from others is smart, not shameful

My go-to tips for staying visible and authentic in a crowded space

Whether you’re just getting started in media or you’re trying to find your footing again, this episode is your pep talk, strategy session, and reality check — all in one.

Because the truth is: there’s room for you.

Connect with Bonnie’s:

Think you have to be on camera to work in media? Think again.

In this episode of The Media Savvy Podcast, I sit down with Melissa Mitri, MS, RDN, a media dietitian, consultant, and freelance writer whose name regularly appears in top publications… without needing to be in the spotlight.

We talk about how to break into big media, how to build real relationships with editors and brands, and how to thrive as an introvert or time-strapped professional in today’s fast-paced media world.

What we cover:

About Melissa:

 Follow Melissa on Instagram: @melissamitri.rd

Connect with Bonnie:

What happens when the spotlight doesn’t feel exciting… but heavy?

If you’ve ever stood on a stage, hit “record” on your phone, or even just spoken up in a meeting and thought, “What if I mess this up?” — this episode is for you.

In today’s solo episode, I’m taking you behind the scenes of a recent high-stakes presentation where I spoke to a room full of my peers—fellow dietitians—about something no one else was really talking about: job dissatisfaction in our profession.

And yes... I was nervous.

After decades in the media, that might sound surprising. But here’s what I’ve learned: confidence isn’t something you find once—it’s something you build over and over again.

A story about the very first time I stood on stage in front of 1,500 people

Why speaking to peers hits harder (and feels more personal)

How to manage nerves when the pressure’s on

The myth of “flawless” speakers — and what audiences actually remember

My 3-part “Confidence Triangle” that helps speakers show up prepared and powerful

Why visibility is about more than being seen—it’s about making an impact

And remember:  if the spotlight feels a little heavy? That’s okay. It just means your voice carries weight!

Connect with Bonnie: