In this episode of the Media Savvy Podcast, I’m joined by Elizabeth Ward and Hillary Wright, the dynamic duo known as "The Menopause Dietitians." Together, they’ve become trusted voices in the nutrition space, tackling the often-overlooked topic of menopause and empowering women to navigate this stage of life with confidence and clarity.
We dive into how they identified and built their niche, the challenges and rewards of working as partners without losing their own individual identities. Whether you're a dietitian, a writer, or simply curious about what makes a great collaboration thrive, this episode is packed with insights, practical advice, and inspiration. They don’t hold back on their take on this topic.
What You’ll Learn in This Episode
How Elizabeth and Hillary teamed up to create "The Menopause Dietitians" brand.Why menopause nutrition is a crucial yet underserved topic.The pros and cons of working with a partner in business and media.Tips for identifying a niche and building your reputation around it.The role of media training in their success.How their individual books contribute to their collective work.Advice for anyone considering collaboration or working with a partner.Connect with Elizabeth Ward: @ewardmsrdConnect with Hillary Wright: @hwrightrdLearn more about "The Menopause Dietitians": @menopausedietplanElizabeth Ward’s book: Expect the Best: Your Guide to Healthy Eating Before, During, and After Pregnancy Hillary Wright’s book:The Prediabetes Diet Plan: How to Reverse Prediabetes and Prevent Diabetes through Healthy Eating and ExerciseThe Menopause Diet Plan: A Natural Guide to Managing Hormones, Health and Happiness, by Hillary Wright & Elizabeth Ward"Partnerships are most successful when you balance strengths and have open communication.""Media training can elevate your message and make your expertise stand out.""Don’t underestimate the power of identifying and serving a niche market.”Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass Bonnie’s website: https://betterthandieting.com BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe Follow Bonnie on Social Media:
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Threads: https://www.threads.net/@bonnietaubdix Bonnie’s Book: Read It Before You Eat It - Taking You from Label to TableGet in touch: [email protected]Download a free chapter of Bonnie’s latest bookLove this episode? Don’t forget to subscribe to the Media Savvy Podcast! Follow me on Instagram @BTDmedia for more media tips and updates.