Media Savvy with Bonnie Taub-Dix

Nicole Culver: Evergreen Sales, Media Skills & a 15-Min. Ritual Built a Powerhouse Brand

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Episode Summary:

In this episode, Bonnie sits down with powerhouse CEO, podcast host, and mom of three, Nicole Culver. Nicole shares how she built a thriving 7-figure business alongside her husband—while raising a busy family—by mastering evergreen sales strategies, streamlining her marketing, and leaning into confidence instead of downplaying her wins.

They explore how Nicole’s approach to business mirrors the essential skills needed for media success: knowing your audience, crafting a powerful message, and delivering it with authenticity. You'll also hear about her game-changing 15-minute CEO ritual, her innovative "silent podcast," and her best advice for balancing ambition with everyday life.

What You’ll Learn:

 How evergreen sales can create consistent income—and why it's about connection, not just conversion
 The crossover between successful media pitching and successful sales strategies
 Why celebrating your wins (instead of downplaying them) is key to both business and media success
 The small daily ritual Nicole swears by to stay focused and grounded as a CEO
 How to balance building a business while raising a family — without burning out
 Nicole’s best advice for anyone ready to step into the spotlight and grow with confidence

Connect with Nicole:

 Nicole's Website
 Listen to The Shift Show Podcast
 Follow Nicole on Instagram

Connect with Bonnie:

Bonnie’s Resources:

  • Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass 
  • Bonnie’s website: https://betterthandieting.com 
  • BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers 
  • Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe 
  • Follow Bonnie on Social Media: 
    • Instagram:@bonnietaubdix and     
                      @BTDmedia
    X (Twitter):      @eatsmartbd
    Facebook: @BonnieTaubDix.RDN
  • Threads: https://www.threads.net/@bonnietaubdix 
  • Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table
  • Get in touch: [email protected]
  • Download a free chapter of Bonnie’s latest book
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