April 02, 2025

What’s Hot, What’s Not: Shannon Crocker on Spotting Trends That Matter

39 minutes

Episode Summary:

In this trend-forward episode of the Media Savvy Podcast, Bonnie chats with Shannon Crocker—dietitian, professional home economist, and trendspotter extraordinaire—about how staying ahead of the curve can elevate your media game. Shannon shares how to separate short-lived fads from lasting movements, how she weaves trends into her communications work, and why trend tracking is a non-negotiable skill for anyone showing up in media today.

Plus, Bonnie offers her own behind-the-scenes insights from her role as a panelist for the US News Best Diets survey, offering a unique perspective on how trends influence headlines, health decisions, and public perception.

In This Episode, You’ll Learn:

- Why watching trends isn’t just for brands—it’s a power move for media professionals

- How to tell the difference between fleeting fads and foundational shifts

- Creative, lesser-known ways to stay informed about nutrition trends

- The top trends Shannon is watching in 2025 (you might be surprised!)

- Smart strategies for using trends to boost engagement and relevance on social media and beyond

Golden Moments:

Shannon reveals a trend that took off faster than expected—and how she pivoted her messaging

A thoughtful discussion on navigating trends that feel ethically tricky or scientifically shaky

How dietitians and health professionals can use trend tracking to stay visible and credible in the media

Why You Should Listen:

Whether you’re a dietitian, health communicator, or media-minded entrepreneur, this episode is packed with actionable insights, relatable stories, and a fresh take on how trends can help you stay relevant, resonant, and real in a rapidly evolving media landscape.

Shannon’s Resources:

Website: shannoncrocker.ca

Shannon IG: @shannoncrocker.rd https://www.instagram.com/shannoncrocker.rd/

Linkedin: https://www.linkedin.com/in/shannoncrockerrd/

Spark website: sparknutritioncommunications.ca (under construction, the new site will be up by early next week!)

Spark IG: @sparkrds https://www.instagram.com/sparkrds/

Spark Linkedin: https://www.linkedin.com/company/spark-nutrition-communications/

Bonnie’s Resources:

Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass

Bonnie’s website: https://betterthandieting.com

BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers

Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe

Follow Bonnie on Social Media:

Instagram:@bonnietaubdix and

@BTDmedia

X (Twitter): @eatsmartbd

Facebook: @BonnieTaubDix.RDN

Threads: https://www.threads.net/@bonnietaubdix

Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table

Get in touch: [email protected]

Download a free chapter of Bonnie’s latest book

Let’s Connect! For more media tips and podcast updates, follow me on Instagram @BTDmedia. Don’t forget to subscribe to the Media Savvy Podcast and leave a review to help share your thoughts with us and for helping us to deliver conversations like this one!

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